Contract signedUnited Kingdom
RBGKEW1483 Legacy Proposition Development
- Published
- Published 27 November 2025
Overview
We are looking for support from a specialist legacy consultancy to develop a legacy marketing proposition using the new brand framework. The objective is to develop a proposition that uses Kew's cause messaging to grow awareness of legacy giving at Kew, inspires new audiences to enquire about leaving a legacy to Kew in their Will and helps engage our current enquirer and intends base.
The scope of this project it:
• Strategy development and audience insight
• Proposition development
• Key messages
• Case studies
Creative development, media buying and activation are not part of this brief.
Key details
- Country
- United Kingdom
- Status
- Contract signed
- Procedure
- Direct
- Published
- 27 November 2025
Award outcome
- Awarded value
- £36,000
- Award date
- 3 November 2025
- Legacy Futures
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Notice history
Every published notice in this contracting process, newest first.
Contract
27 November 2025
View notice ↗
Contracting authority
Board of Trustees of the Royal Botanic Gardens Kew
BuyerKEW GREEN, United Kingdom
GB-CHC: 803428
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