Skip to content
SkimSkim home

Win rate calculator

What is a higher win rate worth to you?

Answer six quick questions about how you bid. See what each bid costs you today, and what every 1% increase in your win rate adds in contract value.

About two minutesUK and EU benchmarksFree

Question 1 of 6

01 / 06

Where is your bid team based?

This sets the salary benchmark and currency for the estimate.

Same team, more revenue

A higher win rate turns the bids you already write into more contracts, without adding headcount or chasing more notices.

Every bid has a price

Hours spent on bids you were never going to win are the most expensive hours your team has. Seeing the cost per win makes bid/no-bid calls easier.

Your numbers, not ours

Salary benchmarks for the UK and ten EU markets are editable, so the estimate holds up when you take it to your board.