In deliveryUnited Kingdom
Media Buying Services
- Published
- Published 8 June 2026
Overview
HM Revenue & Customs has awarded a media buying services contract worth £120 million to Wavemaker Limited, effective from 4 May 2026. The contract provides specialist media buying services, market expertise, and industry tools to support HMRC's communications and advertising campaigns in line with government-wide arrangements. This is a continuation of existing media buying provision that ensures value for money, consistency across government, and access to specialist capabilities not available in-house.
Key details
- Country
- United Kingdom
- Status
- In delivery
- Procedure
- Selective
- Published
- 8 June 2026
Award outcome
- Awarded value
- £120,000,000
- Award date
- 4 May 2026
- Contract period
- 19 June 2026 → 19 June 2030
- WAVEMAKER LIMITED
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Notice history
Every published notice in this contracting process, newest first.
Contract
17 July 2026
View notice ↗Contract
8 June 2026
View notice ↗
Contracting authority
HM Revenue & Customs
BuyerLondon, United Kingdom
GB-PPON: PVMW-8599-JZNJ
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