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In deliveryUnited Kingdom

Media Buying Services

Published
Published 8 June 2026

Overview

HM Revenue & Customs has awarded a media buying services contract worth £120 million to Wavemaker Limited, effective from 4 May 2026. The contract provides specialist media buying services, market expertise, and industry tools to support HMRC's communications and advertising campaigns in line with government-wide arrangements. This is a continuation of existing media buying provision that ensures value for money, consistency across government, and access to specialist capabilities not available in-house.

Key details

Country
United Kingdom
Status
In delivery
Procedure
Selective
Published
8 June 2026

Award outcome

Awarded value
£120,000,000
Award date
4 May 2026
Contract period
19 June 2026 → 19 June 2030
Winner
  • WAVEMAKER LIMITED

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Notice history

Every published notice in this contracting process, newest first.

  1. Contract

    17 July 2026

    View notice ↗
  2. Contract

    8 June 2026

    View notice ↗

Contracting authority

  • HM Revenue & Customs

    Buyer

    London, United Kingdom

    GB-PPON: PVMW-8599-JZNJ

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Awarded: Media Buying Services — won by WAVEMAKER LIMITED — Skim