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In deliveryUnited KingdomServices£5,000,000Add to pipeline

2026-821 Social for Campaign Media Buying

Awarded to Lux Illuminating Brands

AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD(buyer)

Published
Published 10 August 2026
Deadline
Closed 16 September 2026

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Overview

The Agriculture and Horticulture Development Board is seeking a social media planning and buying agency to develop, deliver, implement and optimise paid social campaigns across its Beef & Lamb, Pork and Dairy sectors, with expertise in Meta, TikTok, Pinterest and emerging platforms. The successful agency will work collaboratively to maximise campaign performance, audience engagement and return on investment for consumer food and drink campaigns targeting health-conscious and family audiences. The initial contract is for 2 years with three optional 1-year extensions, with an estimated budget of approximately £6 million over 5 years (roughly £1.2 million per annum), commencing 1 April 2027.

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Key details

Country
United Kingdom
Status
In delivery
Category
Services
Estimated value
£5,000,000
Procedure
Open procedure
Rules
Procurement Act 2023
SME suitable
Yes
Published
10 August 2026
Questions by
9 September 2026
Deadline
Closed
Classification (CPV)
Advertising and marketing services

Award outcome

Awarded value
£5,000,000
Award date
19 October 2026
Contract period
31 March 2027 → 31 March 2029
Contract length
2 years
Could run to
31 March 2032
Bids received
6
Winner
  • Lux Illuminating Brands

This contract ends on 31 March 2029, or 31 March 2032 if every extension is used.

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About the winner

Lux Illuminating Brands

Based in
Edinburgh
Public contracts won
1
Across UK and EU notices

No other contract from AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD under this supplier name in Skim's records.

See every contract Lux Illuminating Brands holds and when each one ends

Competition and scoring

Bids received

6

1 from SMEs

Open and restricted tenders in Business services: law, marketing, consulting, recruitment, printing and security drew a median of 4 bids over the last 24 months; 21% received only one.

Who bid

  • Lux Illuminating BrandsWinner

How bids were scored

Price 20% · Quality 80%

  • Pricing/Cost20%
  • Technical70%
  • Social Value10%

Price and cost criteria in black, quality in blue.

Market context

Typical award in Business services: law, marketing, consulting, recruitment, printing and security

£73,970

Median of 18,950 awards in the last 24 months

This award is 67.6× the median.

AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD in the last 12 months

40

contracts awarded, worth £14,116,526 in total

See their procurement profile →

Recent awards in Business services: law, marketing, consulting, recruitment, printing and security

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Notice history

Every published notice in this contracting process, newest first.

  1. Contract

    21 October 2026

  2. Contract Notice

    10 August 2026

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