London food waste campaign evaluation

ReLondon has awarded a £55,833 contract to GC INSIGHT LIMITED to design and deliver a robust monitoring and evaluation framework for a London-wide food waste campaign across 17 boroughs, alongside hyper-local communications in targeted neighbourhoods. The evaluation will use experimental or quasi-experimental methods to measure the impact of the campaign on food waste recycling and prevention behaviours among younger Londoners (21–44 years) and families with children under 11, and will generate insights and a learnings toolkit for councils across the UK to support uptake of new food waste recycling services under Simpler Recycling legislation.