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In deliveryUnited KingdomServicesAdd to pipeline

Food Campaign Media

Awarded to Route Agency

London Waste and Recycling Board operating as ReLondon(buyer)

Published
Published 16 December 2025
Deadline
Closed 23 January 2026
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Overview

ReLondon awarded Route Agency a media planning and buying contract worth £83,333 to support a food waste behaviour change campaign across 17 London boroughs over one year, launching in June 2026. The agency will develop a media strategy across out-of-home, digital, social, and potentially audio and partnership channels; manage media buying and budgets; report on campaign performance; and collaborate with a creative agency to optimize messaging and creative placement for target audiences aged 21–44 and parents with young children.

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Key details

Country
United Kingdom
Status
In delivery
Category
Services
Procedure
Open
SME suitable
Yes
Published
16 December 2025
Questions by
9 January 2026
Deadline
Closed
Classification (CPV)
Advertising and marketing services

Award outcome

Awarded value
£83,333
Award date
27 February 2026
Contract period
24 February 2026 → 30 June 2027
Winner
  • Route Agency

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Notice history

Every published notice in this contracting process, newest first.

  1. Contract

    24 March 2026

  2. Contract

    27 February 2026

  3. Tender Update

    19 December 2025

  4. Contract Notice

    16 December 2025

More from London Waste and Recycling Board operating as ReLondon

Other contracts from the same contracting authority. 4 awarded contracts on their hub.

See all their tenders →
In deliveryUnited KingdomServices£62,476

Waste composition analysis of separate flexibles collections from purpose-built flats

Won by RECYCLING OF USED PLASTICS LIMITED

Awarded 31 August 2026

In deliveryUnited KingdomServices£55,833

London food waste campaign evaluation

Won by GC INSIGHT LIMITED

Awarded 10 May 2026

In deliveryUnited KingdomServices£50,000

Food Campaign Creative

Won by BARLEY COMMUNICATIONS LIMITED

Awarded 18 February 2026

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