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Food Campaign Creative

Awarded to BARLEY COMMUNICATIONS LIMITED, Barley Communications Limited

London Waste and Recycling Board operating as ReLondon(buyer)

Published
Published 16 December 2025
Deadline
Closed 23 January 2026
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Overview

ReLondon appointed Barley Communications Limited on 18 February 2026 to design and deliver creative and production for a pan-London food waste prevention and recycling campaign targeting 21-44 year olds and parents with children under 11. The one-year campaign, launching in June 2026, will use out-of-home advertising, digital channels, audio, and influencer partnerships to motivate residents to reduce household food waste and recycle unavoidably wasted food, with assets adapted for regional, sub-regional and localised delivery across London boroughs.

Contracting authority

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Key details

Country
United Kingdom
Status
In delivery
Category
Services
Procedure
Open
SME suitable
Yes
Published
16 December 2025
Questions by
9 January 2026
Deadline
Closed
Classification (CPV)
Survey servicesFeasibility studySocial research servicesAdvertising servicesMarketing servicesMiscellaneous business and business-related services

Award outcome

Awarded value
£50,000
Award date
18 February 2026
Contract period
24 February 2026 → 23 February 2027
Winners
  • BARLEY COMMUNICATIONS LIMITED
  • Barley Communications Limited

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Notice history

Every published notice in this contracting process, newest first.

  1. Contract

    24 March 2026

  2. Contract

    18 February 2026

  3. Tender Update

    29 December 2025

  4. Tender Update

    19 December 2025

  5. Contract Notice

    16 December 2025

More from London Waste and Recycling Board operating as ReLondon

Other contracts from the same contracting authority. 4 awarded contracts on their hub.

See all their tenders →
In deliveryUnited KingdomServices£62,476

Waste composition analysis of separate flexibles collections from purpose-built flats

Won by RECYCLING OF USED PLASTICS LIMITED

Awarded 31 August 2026

In deliveryUnited KingdomServices£55,833

London food waste campaign evaluation

Won by GC INSIGHT LIMITED

Awarded 10 May 2026

In deliveryUnited KingdomServices£83,333

Food Campaign Media

Won by Route Agency

Awarded 27 February 2026

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