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AwardedIrelandServicesFramework agreement€700,000Add to pipeline

EI/2025/04 - SPF for Industry Research Strategic Services

Awarded to Strategic Research and Insight Ltd

Fáilte Ireland-National Tourism Development Authority(buyer)

Published
Published 31 October 2025
Deadline
Closed 8 December 2025
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Overview

Fáilte Ireland has awarded a strategic services contract to Strategic Research and Insight Ltd to conduct industry research amongst tourism enterprises and organisations in Ireland, employing surveys, interviews, focus groups, and other methodologies to gather insights on tourism performance, sectoral development, and progress toward strategic goals across accommodation, attractions, food and beverage, tour operators, and transport sectors. The successful supplier will serve as the lead provider for all industry-facing research projects, drawing insights at both individual project and portfolio levels, with regional focus aligned to Fáilte Ireland's experience brands and individual counties.

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What this covers

  • EI/2025/04 - SPF for Industry Research Strategic Services

    Fáilte Ireland is seeking to appoint a supplier to: a) Conduct research amongst tourism and related enterprises and organisations operating and/or doing business in Ireland. This research will predominantly involve online surveys, but other methods may also be employed such as telephone interviews, focus groups, in-depth interviews, etc. Methodologies will be proposed by the tenderer and agreed with Fáilte Ireland based on the best approach to achieve the research objectives in the most cost and time efficient manner. b) Draw out insights at both individual research project level and across the range of industry-facing projects commissioned under this Invitation to Tender (ITT), along with data from other sources such as the CSO which is publicly available. The expectation is that the successful tenderer will be our lead supplier for all industry-facing research. The purpose of the research is to provide insights into (a) tourism’s overall performance; (b) the performance of the tourism industry at national, regional and sectoral levels; and (c) monitor progress on Fáilte Ireland’s strategic goals. The tourism sectors of interest include but are not limited to: accommodation providers; attractions; activity providers; food and beverage providers; tour operators and similar intermediaries; internationally and domestically based business tourism organisers and planners and transport providers. Fáilte Ireland will, where necessary, provide contact databases from its Customer Relationship Management (CRM) system. The regions of interest are grouped around Fáilte Ireland’s regional experience brands (Wild Atlantic Way, Ireland’s Ancient East, Ireland’s Hidden Heartlands and Dublin) and individual counties (where data robustness allows).

    €900,000Won by Strategic Research and Insight Ltd

Key details

Country
Ireland
Status
Awarded
Category
Services
Estimated value
€700,000
Procedure
Open
Contract type
Framework agreement
Published
31 October 2025
Deadline
Closed
Classification (CPV)
Research servicesMarket research servicesEconomic research services

Award outcome

Award date
7 January 2026
Contract period
— → 17 December 2029
Winner
  • Strategic Research and Insight Ltd

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Notice history

Every published notice in this contracting process, newest first.

  1. Contract Award Notice

    8 January 2026

  2. Contract Notice

    31 October 2025

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