Pre-Qualification Questionnaire for the Provision of Mystery Passenger Survey Services
Awarded to Ipsos MORI UK Limited t/a Ipsos
National Transport Authority_1149(buyer)
- Published
- Published 12 November 2025
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Overview
Contracting authority
- National Transport Authority_1149Procuring entity
31 awarded contracts
Dublin, Ireland
Authority website ↗
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What this covers
Pre-Qualification Questionnaire for the Provision of Mystery Passenger Survey Services
The Authority intends to engage a service provider to deliver continuous Mystery Passenger Surveys across multiple modes of public transport. The Services shall include all, but are not limited to, the following survey types: • Bus Service Mystery Passenger Surveys; Bus Station Mystery Passenger Surveys; Light Rail Service Mystery Passenger Surveys; Rail Service Mystery Passenger Surveys; Rail Station Mystery Passenger Surveys; Dublin Bus Head Office Mystery Passenger Surveys; and Static Bus Stop Mystery Passenger Surveys. The Services shall include all necessary management and administration, survey design, data collection, data processing and analysis and reporting of performance data. At each stage it is paramount the research is carried out using a rigorous method of quality control. Surveys shall be conducted continuously and reported on a quarterly basis. Results of each survey should be available to the Authority and to the relevant Operator post quality checking from the team, to allow any queries on the data to be raised. Circa 2,500 individual Mystery Passenger Surveys are required to be completed each quarter. The central aim of the Services is to provide data that can be used to manage Operator performance and allow the Authority to assign target service levels which can then be used by contract managers and Operators to effectively monitor and improve customer experience. The survey results are subject to a high level of scrutiny and its methodology and quality is required to be robust. The mystery passenger survey is a critical piece of work for the Authority and various transport contracts that rely on its results.
€3,875,563Won by Ipsos MORI UK Limited t/a Ipsos
Key details
- Country
- Ireland
- Status
- In delivery
- Category
- Services
- Estimated value
- €3,523,239
- Procedure
- restricted
- Rules
- Directive 2014/24/EU
- Published
- 12 November 2025
Award outcome
- Awarded value
- €3,875,563
- Award date
- 10 September 2026
- Contract period
- — → 20 August 2030
- Against estimate
- 10% above
- Bids received
- 4
- Ipsos MORI UK Limited t/a Ipsos
This contract ends on 20 August 2030.
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About the winner
Ipsos MORI UK Limited t/a Ipsos
- Based in
- London
No other contract from National Transport Authority_1149 under this supplier name in Skim's records.
See every contract Ipsos MORI UK Limited t/a Ipsos holds and when each one ends
Competition and scoring
Bids received
4
Open and restricted tenders in Business services: law, marketing, consulting, recruitment, printing and security drew a median of 4 bids over the last 24 months; 17% received only one.
How bids were scored
Price 40% · Quality 60%
- Cost at 40%40%
- Quality at 60%60%
Price and cost criteria in black, quality in blue.
Market context
Typical award in Business services: law, marketing, consulting, recruitment, printing and security
€140,000
Median of 1,480 awards in the last 24 months
This award is 27.7× the median.
National Transport Authority_1149 in the last 12 months
19
contracts awarded, worth €128,089,605 in total
Recent awards in Business services: law, marketing, consulting, recruitment, printing and security
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Notice history
Every published notice in this contracting process, newest first.
Contract
18 September 2026
Contract Notice
12 November 2025
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