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In deliveryIrelandServices€3,523,239Add to pipeline

Pre-Qualification Questionnaire for the Provision of Mystery Passenger Survey Services

Awarded to Ipsos MORI UK Limited t/a Ipsos

National Transport Authority_1149(buyer)

Published
Published 12 November 2025

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Overview

The National Transport Authority has awarded a contract for continuous mystery passenger survey services across multiple public transport modes, requiring approximately 2,500 individual surveys per quarter. The scope includes survey design, data collection, data processing, analysis, and quarterly reporting to monitor and manage operator performance across bus, rail, light rail, and station facilities. The contract was awarded to Ipsos MORI UK Limited t/a Ipsos on 10 September 2026 for a total value of €3,875,563.

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What this covers

  • Pre-Qualification Questionnaire for the Provision of Mystery Passenger Survey Services

    The Authority intends to engage a service provider to deliver continuous Mystery Passenger Surveys across multiple modes of public transport. The Services shall include all, but are not limited to, the following survey types: • Bus Service Mystery Passenger Surveys; Bus Station Mystery Passenger Surveys; Light Rail Service Mystery Passenger Surveys; Rail Service Mystery Passenger Surveys; Rail Station Mystery Passenger Surveys; Dublin Bus Head Office Mystery Passenger Surveys; and Static Bus Stop Mystery Passenger Surveys. The Services shall include all necessary management and administration, survey design, data collection, data processing and analysis and reporting of performance data. At each stage it is paramount the research is carried out using a rigorous method of quality control. Surveys shall be conducted continuously and reported on a quarterly basis. Results of each survey should be available to the Authority and to the relevant Operator post quality checking from the team, to allow any queries on the data to be raised. Circa 2,500 individual Mystery Passenger Surveys are required to be completed each quarter. The central aim of the Services is to provide data that can be used to manage Operator performance and allow the Authority to assign target service levels which can then be used by contract managers and Operators to effectively monitor and improve customer experience. The survey results are subject to a high level of scrutiny and its methodology and quality is required to be robust. The mystery passenger survey is a critical piece of work for the Authority and various transport contracts that rely on its results.

    €3,875,563Won by Ipsos MORI UK Limited t/a Ipsos

Key details

Country
Ireland
Status
In delivery
Category
Services
Estimated value
€3,523,239
Procedure
Selective
Published
12 November 2025
Classification (CPV)
Research and development services and related consultancy servicesBusiness services: law, marketing, consulting, recruitment, printing and securityMarket and economic research; polling and statisticsMarket research servicesSurvey design servicesSurvey analysis servicesEconomic research servicesSocial research services+2 more

Award outcome

Awarded value
€3,875,563
Award date
10 September 2026
Contract period
— → 20 August 2030
Winner
  • Ipsos MORI UK Limited t/a Ipsos

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Notice history

Every published notice in this contracting process, newest first.

  1. Contract

    18 September 2026

  2. Contract Notice

    12 November 2025

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