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BTA2209 - Domestic Sentiment Tracker 2026

Awarded to IPSOS (MARKET RESEARCH) LTD

British Tourist Authority t/a VisitBritain/VisitEngland(buyer)

Published
Published 10 August 2026

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Overview

The British Tourist Authority awarded a contract to IPSOS (MARKET RESEARCH) LTD on 16 June 2026 for the Domestic Sentiment Tracker 2026, a market research service valued at £256,580. The work involves conducting research and insights via the CCS RM6126 Dynamic Purchasing System framework.

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Key details

Country
United Kingdom
Status
Contract signed
Category
Services
Procedure
Award procedure without prior publication of a call for competition
Rules
Public Contracts Regulations 2015
Published
10 August 2026
Classification (CPV)
Research services

Award outcome

Awarded value
£256,580
Award date
16 June 2026
Bids received
3
Winner
  • IPSOS (MARKET RESEARCH) LTD

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About the winner

IPSOS (MARKET RESEARCH) LTD

Based in
LONDON

No other contract from British Tourist Authority t/a VisitBritain/VisitEngland under this supplier name in Skim's records.

See every contract IPSOS (MARKET RESEARCH) LTD holds and when each one ends

Competition and scoring

Bids received

3

Open and restricted tenders in Research and development services and related consultancy services drew a median of 4 bids over the last 24 months; 14% received only one.

How bids were scored

Price 30% · Quality 70%

  • Quality (Technical)60%
  • Social Value10%
  • Price30%

Price and cost criteria in black, quality in blue.

Market context

Typical award in Research and development services and related consultancy services

£75,332

Median of 4,525 awards in the last 24 months

This award is 3.4× the median.

British Tourist Authority t/a VisitBritain/VisitEngland in the last 12 months

19

contracts awarded, worth £73,959,008 in total

See their procurement profile →

Recent awards in Research and development services and related consultancy services

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Notice history

Every published notice in this contracting process, newest first.

  1. Contract

    10 August 2026

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