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In deliveryUnited KingdomServices£80,000,000

Media Strategy, Planning and Buying

Published
Published 4 June 2026

Overview

The Department for Business & Trade awarded a contract worth £80 million to Wavemaker Ltd on 4 June 2026 for media strategy, planning and buying services. The scope includes provision of a marketing operating system alongside paid, owned and earned planning with international and domestic capability.

Key details

Country
United Kingdom
Status
In delivery
Category
Services
Estimated value
£80,000,000
Procedure
Selective
Published
4 June 2026
Classification (CPV)
Motion picture and video servicesRadio and television services

Award outcome

Awarded value
£80,000,000
Award date
4 June 2026
Contract period
13 June 2026 → 13 June 2029
Winner
  • Wavemaker Ltd

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Notice history

Every published notice in this contracting process, newest first.

  1. Contract

    20 July 2026

    View notice ↗
  2. Contract

    8 June 2026

    View notice ↗
  3. Prior Information Notice

    4 June 2026

    View notice ↗

Contracting authority

  • Department for Business & Trade

    Buyer

    London, United Kingdom

    GB-PPON: PZZJ-6312-QTTD

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Awarded: Media Strategy, Planning and Buying — won by Wavemaker Ltd — Skim