Media and Creative Services
Awarded to 23RED LIMITED, ABBOTT MEAD VICKERS.BBDO LIMITED, ACCENTURE (UK) LIMITED +23 more
Crown Commercial Service(buyer)
- Published
- Published 14 April 2025
- Deadline
- Closed 28 July 2025
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Overview
Contracting authority
7 live opportunities · 50 awarded contracts
Liverpool, United Kingdom
GB-PPON: PBZB-4962-TVLR
Authority website ↗
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Lots (8)
Media Strategy, Planning and Buying
Media Strategy, Planning and Buying, including provision of a marketing operating system planning. (one place)
£1,500,000,000Won by WAVEMAKER LIMITEDOut of Home Media Buying
Access services relating to buying outdoor advertising space including print space on bus shelters, tube stations and billboards. (one place)
£20,000,000Won by WPP plcWon by Kinetic Worldwide LimitedMedia Strategy and Planning
Paid, owned, earned planning. International and Domestic capability. (one place)
£20,000,000Won by OMD Group LimitedCreative Strategy and Development
A roster of agencies providing creative strategy and development. Can also provide content production & fulfilment in house or via a subcontract to Lot 5 agency. (8 places)
£150,000,000Won by 23RED LIMITEDWon by ABBOTT MEAD VICKERS.BBDO LIMITEDWon by ACCENTURE (UK) LIMITEDWon by FCB INFERNO LIMITEDWon by FCG WORLDWIDE LIMITEDWon by FREUD COMMUNICATIONS LIMITEDWon by HAVAS UK LIMITEDWon by M&C SAATCHI (UK) LIMITEDWon by VCCP GROUP LLPWon by Accenture (UK) LtdWon by CAPGEMINI UK PLCContent Production
Production and fulfilment agency providing access to digital asset management and workflow tool. (one place)
£70,000,000Won by TAG EUROPE LIMITEDEvents
A roster of agencies with capability to deliver high value, strategic events and experiential marketing campaigns. (six places)
£150,000,000Won by Allied Publicity Services (Manchester) LimitedWon by BRAY LEINO LIMITEDWon by DRP (UK) LIMITEDWon by IDENTITY EVENTS MANAGEMENT LIMITEDWon by Live Group HoldingsWon by STRATA CREATIVE COMMUNICATIONS LTDIntegrated End-to-end Campaigns
Fully integrated agency providing media planning, buying, creative, production, partnerships, marketing and PR. (three places)
£50,000,000Won by DIGITAL UNLIMITED GROUPWon by Havas UK LimitedWon by M&C Saatchi (UK) LimitedMarketing Audit and Advice
Marketing audit and assurance (one place)
£10,000,000Won by MEDIA SENSE COMMUNICATIONS LIMITED
Key details
- Country
- United Kingdom
- Status
- In delivery
- Category
- Services
- Estimated value
- £1,950,000,000
- Procedure
- Open procedure
- Rules
- Procurement Act 2023
- Contract type
- Framework agreement
- SME suitable
- Yes
- Published
- 14 April 2025
- Questions by
- 27 June 2025
- Deadline
- Closed
Award outcome
- Awarded value
- £1,970,000,000
- Award date
- 5 January 2026
- Contract period
- 14 December 2025 → 30 June 2030
- Contract length
- 4 years 7 months
- Against estimate
- 1% above
- Bids received
- 19
- 23RED LIMITED
- ABBOTT MEAD VICKERS.BBDO LIMITED
- ACCENTURE (UK) LIMITED
- Accenture (UK) Ltd
- Allied Publicity Services (Manchester) Limited
- BRAY LEINO LIMITED
- CAPGEMINI UK PLC
- DIGITAL UNLIMITED GROUP
- DRP (UK) LIMITED
- FCB INFERNO LIMITED
- FCG WORLDWIDE LIMITED
- FREUD COMMUNICATIONS LIMITED
- HAVAS UK LIMITED
- Havas UK Limited
- IDENTITY EVENTS MANAGEMENT LIMITED
- Kinetic Worldwide Limited
- Live Group Holdings
- M&C SAATCHI (UK) LIMITED
- M&C Saatchi (UK) Limited
- MEDIA SENSE COMMUNICATIONS LIMITED
- OMD Group Limited
- STRATA CREATIVE COMMUNICATIONS LTD
- TAG EUROPE LIMITED
- VCCP GROUP LLP
- WAVEMAKER LIMITED
- WPP plc
This contract ends on 30 June 2030.
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Competition and scoring
Bids received
19
Open and restricted tenders in Radio, television, communication, telecommunication and related equipment drew a median of 4 bids over the last 24 months; 22% received only one.
Who bid
- WAVEMAKER LIMITEDWinner
- 23RED LIMITEDWinner
- WPP plcWinner
- ABBOTT MEAD VICKERS.BBDO LIMITEDWinner
- OMD GROUP LIMITEDWinner
- ACCENTURE (UK) LIMITEDWinner
- DIGITAL UNLIMITED GROUP LTD
- FCB INFERNO LIMITEDWinner
- HAVAS UK LIMITEDWinner
- FCG WORLDWIDE LIMITEDWinner
- M&C SAATCHI (UK) LIMITEDWinner
- FREUD COMMUNICATIONS LIMITEDWinner
+33 more
How bids were scored
Price 20% · Quality 80%
- Social Value Delivery10%
- Media Strategy and Planning10%
- Harnessing Modern Technology and Artificial Intelligence (AI)7%
- Harnessing Content Creator and Influencer Marketing Opportunities7%
- Domestic Scenario Brief - Addressing the harms of alcohol (Presentation)20%
- International Scenario Brief - Republic of Korea FTA (Free Trade Agreement) Campaign (Presentation)15%
- Digital Technology Solutions Demonstration11%
- Price20%
Price and cost criteria in black, quality in blue.
Market context
Typical award in Radio, television, communication, telecommunication and related equipment
£139,201
Median of 1,957 awards in the last 24 months
This award is 14152.2× the median.
Crown Commercial Service in the last 12 months
45
contracts awarded, worth £48,327,141,690 in total
Recent awards in Radio, television, communication, telecommunication and related equipment
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Notice history
Every published notice in this contracting process, newest first.
Contract Amendment
9 November 2026
Contract
12 February 2026
Contract
15 January 2026
Contract
5 January 2026
Contract
8 December 2025
Tender Update
29 May 2025
Contract Notice
29 May 2025
Planning Update
22 May 2025
Planning Update
7 May 2025
Prior Information Notice
28 April 2025
Prior Information Notice
24 April 2025
Prior Information Notice
14 April 2025
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