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In deliveryUnited KingdomServicesFramework agreement£1,950,000,000Add to pipeline

Media and Creative Services

Awarded to 23RED LIMITED, ABBOTT MEAD VICKERS.BBDO LIMITED, ACCENTURE (UK) LIMITED +22 more

Crown Commercial Service(buyer)

Published
Published 14 April 2025
Deadline
Closed 28 July 2025
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Overview

Crown Commercial Service has awarded a media and creative services framework agreement valued at £1.97 billion to 25 suppliers including 23RED Limited, Abbott Mead Vickers.BBDO Limited, Accenture (UK) Limited, Havas UK Limited, M&C Saatchi (UK) Limited, and others. The agreement provides media strategy, planning and buying, creative strategy, content production, marketing events, and strategic communications support to UK Central Government Departments and public sector bodies including local authorities, health, police, fire and rescue, education, and devolved administrations. The contract was awarded on 5 January 2026 and is now in delivery.

Contracting authority

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Reveal decision makers

Lots (8)

  • Media Strategy, Planning and Buying

    Media Strategy, Planning and Buying, including provision of a marketing operating system planning. (one place)

    £1,500,000,000Won by WAVEMAKER LIMITED

  • Out of Home Media Buying

    Access services relating to buying outdoor advertising space including print space on bus shelters, tube stations and billboards. (one place)

    £20,000,000Won by WPP plcWon by Kinetic Worldwide Limited

  • Media Strategy and Planning

    Paid, owned, earned planning. International and Domestic capability. (one place)

    £20,000,000Won by OMD Group Limited

  • Creative Strategy and Development

    A roster of agencies providing creative strategy and development. Can also provide content production & fulfilment in house or via a subcontract to Lot 5 agency. (8 places)

    £150,000,000Won by 23RED LIMITEDWon by ABBOTT MEAD VICKERS.BBDO LIMITEDWon by ACCENTURE (UK) LIMITEDWon by FCB INFERNO LIMITEDWon by FCG WORLDWIDE LIMITEDWon by FREUD COMMUNICATIONS LIMITEDWon by HAVAS UK LIMITEDWon by M&C SAATCHI (UK) LIMITEDWon by VCCP GROUP LLPWon by Accenture (UK) Ltd

  • Content Production

    Production and fulfilment agency providing access to digital asset management and workflow tool. (one place)

    £70,000,000Won by TAG EUROPE LIMITED

  • Events

    A roster of agencies with capability to deliver high value, strategic events and experiential marketing campaigns. (six places)

    £150,000,000Won by Allied Publicity Services (Manchester) LimitedWon by BRAY LEINO LIMITEDWon by DRP (UK) LIMITEDWon by IDENTITY EVENTS MANAGEMENT LIMITEDWon by Live Group HoldingsWon by STRATA CREATIVE COMMUNICATIONS LTD

  • Integrated End-to-end Campaigns

    Fully integrated agency providing media planning, buying, creative, production, partnerships, marketing and PR. (three places)

    £50,000,000Won by DIGITAL UNLIMITED GROUPWon by Havas UK LimitedWon by M&C Saatchi (UK) Limited

  • Marketing Audit and Advice

    Marketing audit and assurance (one place)

    £10,000,000Won by MEDIA SENSE COMMUNICATIONS LIMITED

Key details

Country
United Kingdom
Status
In delivery
Category
Services
Estimated value
£1,950,000,000
Procedure
Open
Contract type
Framework agreement
SME suitable
Yes
Published
14 April 2025
Questions by
27 June 2025
Deadline
Closed
Classification (CPV)
Radio, television, communication, telecommunication and related equipmentRoad transport servicesContent or data standardization and classification servicesBusiness services: law, marketing, consulting, recruitment, printing and securityAccounting, auditing and fiscal servicesAccounting and auditing servicesSurvey servicesAdvertising and marketing services+24 more

Award outcome

Awarded value
£1,970,000,000
Award date
5 January 2026
Contract period
14 December 2025 → 30 June 2030
Winners
  • 23RED LIMITED
  • ABBOTT MEAD VICKERS.BBDO LIMITED
  • ACCENTURE (UK) LIMITED
  • Accenture (UK) Ltd
  • Allied Publicity Services (Manchester) Limited
  • BRAY LEINO LIMITED
  • DIGITAL UNLIMITED GROUP
  • DRP (UK) LIMITED
  • FCB INFERNO LIMITED
  • FCG WORLDWIDE LIMITED
  • FREUD COMMUNICATIONS LIMITED
  • HAVAS UK LIMITED
  • Havas UK Limited
  • IDENTITY EVENTS MANAGEMENT LIMITED
  • Kinetic Worldwide Limited
  • Live Group Holdings
  • M&C SAATCHI (UK) LIMITED
  • M&C Saatchi (UK) Limited
  • MEDIA SENSE COMMUNICATIONS LIMITED
  • OMD Group Limited
  • STRATA CREATIVE COMMUNICATIONS LTD
  • TAG EUROPE LIMITED
  • VCCP GROUP LLP
  • WAVEMAKER LIMITED
  • WPP plc

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Notice history

Every published notice in this contracting process, newest first.

  1. Contract

    12 February 2026

  2. Contract

    15 January 2026

  3. Contract

    5 January 2026

  4. Contract

    8 December 2025

  5. Tender Update

    29 May 2025

  6. Contract Notice

    29 May 2025

  7. Planning Update

    22 May 2025

  8. Planning Update

    7 May 2025

  9. Prior Information Notice

    28 April 2025

  10. Prior Information Notice

    24 April 2025

  11. Prior Information Notice

    14 April 2025

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