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In deliveryUnited KingdomServices£8,552,085Add to pipeline

Media Buying

Awarded to ANYTHING IS POSSIBLE MEDIA LIMITED

NORTHUMBRIAN WATER LIMITED(buyer)

Published
Published 8 May 2026
See 1 live opportunityHow Skim finds tendersView original notice ↗

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Overview

Northumbrian Water Limited has awarded a media buying contract worth £8,552,085 to Anything Is Possible Media Limited, effective from 3 August 2026. The contract requires the agency to deliver corporate affairs media buying services across multiple channels including TV, radio, social media, out-of-home, digital, and print, with expertise in the North East and southern England regions and a focus on campaign effectiveness measurement, brand safety, and transparent reporting.

Contracting authority

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Key details

Country
United Kingdom
Status
In delivery
Category
Services
Estimated value
£8,552,085
Procedure
Competitive flexible procedure
Rules
Procurement Act 2023
SME suitable
Yes
Published
8 May 2026
Classification (CPV)
Advertising and marketing services

Award outcome

Awarded value
£8,552,085
Award date
3 August 2026
Contract period
31 August 2026 → 31 August 2029
Contract length
3 years
Could run to
31 August 2033
Winner
  • ANYTHING IS POSSIBLE MEDIA LIMITED

This contract ends on 31 August 2029, or 31 August 2033 if every extension is used.

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About the winner

ANYTHING IS POSSIBLE MEDIA LIMITED

Based in
Brighton
Public contracts won
20
Across UK and EU notices

No other contract from NORTHUMBRIAN WATER LIMITED under this supplier name in Skim's records.

See every contract ANYTHING IS POSSIBLE MEDIA LIMITED holds and when each one ends

Competition and scoring

How bids were scored

Price 30% · Quality 70%

  • Price (given a scenario)30%
  • Quality questions70%

Price and cost criteria in black, quality in blue.

Market context

Typical award in Business services: law, marketing, consulting, recruitment, printing and security

£73,982

Median of 18,935 awards in the last 24 months

This award is 115.6× the median.

NORTHUMBRIAN WATER LIMITED in the last 12 months

11

contracts awarded, worth £1,028,072,736 in total

See their procurement profile →

Recent awards in Business services: law, marketing, consulting, recruitment, printing and security

The latest contracts other buyers awarded under the same classification.

Notice history

Every published notice in this contracting process, newest first.

  1. Contract

    4 August 2026

  2. Contract Notice

    8 May 2026

More from NORTHUMBRIAN WATER LIMITED

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Contract signedUnited KingdomServices£162,137,085

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