WCC Bus Marketing Campaigns 2026

Warwickshire County Council has awarded a contract valued at £208,350 to Agent Marketing Limited for bus marketing campaigns in 2026–27, building on a previous successful young person campaign that achieved 10–13% patronage increases. The work includes developing digital marketing and advertising campaigns targeting three demographics: young people aged 14–25, adults aged 25–50 (including parents), and residents aged 66+ eligible for concessionary passes, with objectives to increase bus service uptake, drive traffic to the council's public transport web pages, and raise awareness of the new bus fleet and concessionary pass scheme.