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In deliveryUnited KingdomServices£215,000Add to pipeline

WCC Bus marketing campaigns 2026

Awarded to AGENT MARKETING LIMITED

Warwickshire County Council(buyer)

Published
Published 17 March 2026
Deadline
Closed 21 April 2026
See 1 live opportunityHow Skim finds tendersView original notice ↗

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Overview

Warwickshire County Council has awarded a contract valued at £208,350 to Agent Marketing Limited for bus marketing campaigns in 2026–27, building on a previous successful young person campaign that achieved 10–13% patronage increases. The work includes developing digital marketing and advertising campaigns targeting three demographics: young people aged 14–25, adults aged 25–50 (including parents), and residents aged 66+ eligible for concessionary passes, with objectives to increase bus service uptake, drive traffic to the council's public transport web pages, and raise awareness of the new bus fleet and concessionary pass scheme.

Contracting authority

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Key details

Country
United Kingdom
Status
In delivery
Category
Services
Estimated value
£215,000
Procedure
Open procedure
Rules
Procurement Act 2023
SME suitable
Yes
Published
17 March 2026
Questions by
14 April 2026
Deadline
Closed
Classification (CPV)
Advertising and marketing services

Award outcome

Awarded value
£208,350
Award date
1 June 2026
Contract period
13 May 2026 → 14 May 2027
Contract length
1 year
Could run to
30 June 2028
Against estimate
3% below
Bids received
16
Winner
  • AGENT MARKETING LIMITED

This contract ends on 14 May 2027, or 30 June 2028 if every extension is used.

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About the winner

AGENT MARKETING LIMITED

Based in
Liverpool
Public contracts won
12
Across UK and EU notices

No other contract from Warwickshire County Council under this supplier name in Skim's records.

See every contract AGENT MARKETING LIMITED holds and when each one ends

Competition and scoring

Bids received

16

14 from SMEs

Open and restricted tenders in Business services: law, marketing, consulting, recruitment, printing and security drew a median of 4 bids over the last 24 months; 21% received only one.

How bids were scored

Price 25% · Quality 75%

  • Cost25%
  • Quality75%

Price and cost criteria in black, quality in blue.

Market context

Typical award in Business services: law, marketing, consulting, recruitment, printing and security

£73,982

Median of 18,935 awards in the last 24 months

This award is 2.8× the median.

Warwickshire County Council in the last 12 months

45

contracts awarded, worth £105,876,123 in total

See their procurement profile →

Recent awards in Business services: law, marketing, consulting, recruitment, printing and security

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Notice history

Every published notice in this contracting process, newest first.

  1. Contract

    16 October 2026

  2. Contract

    2 June 2026

  3. Contract Notice

    17 March 2026

More from Warwickshire County Council

Other contracts from the same contracting authority. 1 live opportunity · 49 awarded contracts on their hub.

See all their tenders →
Open for bidsUnited KingdomServices£160,000

Fair Value & Expected Credit Loss

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WCC Ground Investigation Works Framework

Won by ENVIRONMENTAL ENGINEERING PARTNERSHIP LIMITED

Awarded 3 November 2026

In deliveryUnited Kingdom£4,000,000

HR & Payroll Solution

Won by MHR INTERNATIONAL UK LIMITED

Awarded 27 October 2026

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