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Crimestoppers Ilicit Tobacco Campaign

Awarded to CRIMESTOPPERS TRUST

HM Revenue & Customs(buyer)

Published
Published 13 February 2026

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Overview

HMRC awarded a £100,000 contract to Crimestoppers Trust on 13 February 2026 to deliver a 10-week national digital-first campaign aimed at changing public perception of illicit tobacco and providing channels for reporting criminal activity related to illicit tobacco. The contract, now in delivery/complete, includes development of campaign messaging and creative assets, a landing page on Crimestoppers-uk.org, and amplification through police forces, stakeholder networks, and Home Office contacts, with reports from the campaign to be forwarded to HMRC.

Contracting authority

  • 2 live opportunities · 40 awarded contracts

    London, United Kingdom

    GB-PPON: PVMW-8599-JZNJ

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Key details

Country
United Kingdom
Status
In delivery
Procedure
Below threshold - without competition
Rules
Procurement Act 2023
Published
13 February 2026
Classification (CPV)
Advertising campaign services

Award outcome

Awarded value
£100,000
Award date
13 February 2026
Contract period
25 February 2026 → 25 February 2027
Contract length
1 year
Could run to
25 February 2028
Winner
  • CRIMESTOPPERS TRUST

This contract ends on 25 February 2027, or 25 February 2028 if every extension is used.

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About the winner

CRIMESTOPPERS TRUST

Based in
London
Public contracts won
7
Across UK and EU notices

No other contract from HM Revenue & Customs under this supplier name in Skim's records.

See every contract CRIMESTOPPERS TRUST holds and when each one ends

Market context

Typical award in Business services: law, marketing, consulting, recruitment, printing and security

£73,982

Median of 18,935 awards in the last 24 months

This award is 35% above the median.

HM Revenue & Customs in the last 12 months

32

contracts awarded, worth £2,733,092,516 in total

See their procurement profile →

Recent awards in Business services: law, marketing, consulting, recruitment, printing and security

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Notice history

Every published notice in this contracting process, newest first.

  1. Contract Amendment

    13 October 2026

  2. Contract

    13 February 2026

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