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In deliveryUnited KingdomServices£8,000,000

Whole Industry Econometrics Model

Awarded to Adclaro

Published
Published 23 January 2026
Deadline
Closed 25 May 2026

Overview

Rail Delivery Group seeks a partner to develop an independent econometric model to evaluate and optimize the impact of revenue-generating marketing investment across 14 train operating companies and national activity. The estimated value is £8 million, with evaluation currently underway following the May 2026 submission deadline.

Key details

Country
United Kingdom
Status
In delivery
Category
Services
Estimated value
£8,000,000
Procedure
Open
Published
23 January 2026
Questions by
8 May 2026
Deadline
Closed
Classification (CPV)
Support services for railway transport

Award outcome

Awarded value
£7,347,993
Award date
2 August 2026
Contract period
4 October 2026 → 4 October 2030
Winner
  • Adclaro

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Notice history

Every published notice in this contracting process, newest first.

  1. Contract

    6 August 2026

    View notice ↗
  2. Contract Notice

    20 March 2026

    View notice ↗
  3. Prior Information Notice

    23 January 2026

    View notice ↗

Contracting authority

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Awarded: Whole Industry Econometrics Model — won by Adclaro — Skim