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In deliveryUnited KingdomServices£11,333,483Add to pipeline

Behaviour Change

Awarded to MORELIFE (UK) LTD, MoreLife Limited

Cambridgeshire County Council(buyer)

Published
Published 16 May 2025
Deadline
Closed 16 June 2025

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Overview

Cambridgeshire County Council has awarded a Behaviour Change Service contract to MORELIFE (UK) LTD for £11,020,841, commencing September 2025. The service will deliver evidence-based health improvement and behaviour change interventions to support residents in adopting healthy behaviours, focusing on modifiable lifestyle factors that reduce life expectancy and increase risk of chronic diseases including cardiovascular disease, diabetes, cancers, respiratory illnesses, and dementia. The service will use a population health management approach with proportionate universalism to address health inequalities across Cambridgeshire.

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Lots (6)

  • Cambridge City

    This is a Provider Selection Regime (PSR) intention to award notice. The awarding of this contract is subject to the Health Care Services (Provider Selection Regime) Regulations 2023. This contract has not yet formally been awarded; this notice serves as an intention to award a contract under the competitive process of the PSR. Services to be provided: The Cambridge City place based behaviour change service will provide a flexible and adaptable framework that aligns with needs, enabling a personalised and integrated approach to service delivery. The service will encompass prevention, treatment and long-term behaviour change by encouraging and enabling local people to adopt healthier lives, making more effective use of the assets and resources within Cambridgeshire City. The service model is based on the principle of universal proportionalism, ensuring that interventions are scaled according to the level of need, with targeted support for those facing the greatest challenges. It will: 1. Provide specialist behaviour change services that address the four key health behaviours that relate but not exclusively to diet, physical activity, smoking and alcohol. 2. Provide obesity related services that address primary prevention and weight management services (Tiers 1 and 2) 3. Work collaboratively with partner organisations and communities to develop and deliver innovative interventions and services to support health related behaviour change. 4. Implement integrated service pathways based on connections rather than signposting that will decrease duplication and use resources more effectively in collaboration with system partners. 5. Deliver a falls prevention service that focuses upon early prevention of falls. 6. Ensure that the wider socio-economic needs of service users are addressed to support behaviour change 7. Working with local partners secure support for environment policy changes that will positively influence health related behaviours. 8. Provide NHS Health Checks at different community locations. Contract Duration: This is a 5 year contract with options to extend by up to 24 months. Existing or New Service: This is an existing service that will be delivered in a new placed based approach within Cambridge City. This preferred bidder is a new provider for the delivery of these services within this area.

    £1,578,728Won by MoreLife Limited
  • East Cambridgeshire

    This is a Provider Selection Regime (PSR) intention to award notice. The awarding of this contract is subject to the Health Care Services (Provider Selection Regime) Regulations 2023. This contract has not yet formally been awarded; this notice serves as an intention to award a contract under the competitive process of the PSR. The East Cambridgeshire place based behaviour change service will provide a flexible and adaptable framework that aligns with needs, enabling a personalised and integrated approach to service delivery. The service will encompass prevention, treatment and long-term behaviour change by encouraging and enabling local people to adopt healthier lives, making more effective use of the assets and resources within East Cambridgeshire. The service model is based on the principle of universal proportionalism, ensuring that interventions are scaled according to the level of need, with targeted support for those facing the greatest challenges. It will: 1. Provide specialist behaviour change services that address the four key health behaviours that relate but not exclusively to diet, physical activity, smoking and alcohol. 2. Provide obesity related services that address primary prevention and weight management services (Tiers 1 and 2) 3. Work collaboratively with partner organisations and communities to develop and deliver innovative interventions and services to support health related behaviour change. 4. Implement integrated service pathways based on connections rather than signposting that will decrease duplication and use resources more effectively in collaboration with system partners. 5. Deliver a falls prevention service that focuses upon early prevention of falls. 6. Ensure that the wider socio-economic needs of service users are addressed to support behaviour change 7. Working with local partners secure support for environment policy changes that will positively influence health related behaviours. 8. Provide NHS Health Checks at different community locations. Contract Duration: This is a 5 year contract with options to extend by up to 24 months. Existing or New Service: This is an existing service that will be delivered in a new placed based approach within East Cambridgeshire. This preferred bidder is a new provider for the delivery of these services within this area.

    £1,046,665Won by MORELIFE (UK) LTD
  • Fenland

    This is a Provider Selection Regime (PSR) intention to award notice. The awarding of this contract is subject to the Health Care Services (Provider Selection Regime) Regulations 2023. This contract has not yet formally been awarded; this notice serves as an intention to award a contract under the competitive process of the PSR. The Fenland place based behaviour change service will provide a flexible and adaptable framework that aligns with needs, enabling a personalised and integrated approach to service delivery. The service will encompass prevention, treatment and long-term behaviour change by encouraging and enabling local people to adopt healthier lives, making more effective use of the assets and resources within Fenland. The service model is based on the principle of universal proportionalism, ensuring that interventions are scaled according to the level of need, with targeted support for those facing the greatest challenges. It will: 1. Provide specialist behaviour change services that address the four key health behaviours that relate but not exclusively to diet, physical activity, smoking and alcohol. 2. Provide obesity related services that address primary prevention and weight management services (Tiers 1 and 2) 3. Work collaboratively with partner organisations and communities to develop and deliver innovative interventions and services to support health related behaviour change. 4. Implement integrated service pathways based on connections rather than signposting that will decrease duplication and use resources more effectively in collaboration with system partners. 5. Deliver a falls prevention service that focuses upon early prevention of falls. 6. Ensure that the wider socio-economic needs of service users are addressed to support behaviour change 7. Working with local partners secure support for environment policy changes that will positively influence health related behaviours. 8. Provide NHS Health Checks at different community locations. Contract Duration: This is a 5 year contract with options to extend by up to 24 months. Existing or New Service: This is an existing service that will be delivered in a new placed based approach within Fenland. This preferred bidder is a new provider for the delivery of these services within this area.

    £1,266,262Won by MORELIFE (UK) LTD
  • Huntingdonshire

    This is a Provider Selection Regime (PSR) intention to award notice. The awarding of this contract is subject to the Health Care Services (Provider Selection Regime) Regulations 2023. This contract has not yet formally been awarded; this notice serves as an intention to award a contract under the competitive process of the PSR. The Huntingdonshire place based behaviour change service will provide a flexible and adaptable framework that aligns with needs, enabling a personalised and integrated approach to service delivery. The service will encompass prevention, treatment and long-term behaviour change by encouraging and enabling local people to adopt healthier lives, making more effective use of the assets and resources within Huntingdonshire. The service model is based on the principle of universal proportionalism, ensuring that interventions are scaled according to the level of need, with targeted support for those facing the greatest challenges. It will: 1. Provide specialist behaviour change services that address the four key health behaviours that relate but not exclusively to diet, physical activity, smoking and alcohol. 2. Provide obesity related services that address primary prevention and weight management services (Tiers 1 and 2) 3. Work collaboratively with partner organisations and communities to develop and deliver innovative interventions and services to support health related behaviour change. 4. Implement integrated service pathways based on connections rather than signposting that will decrease duplication and use resources more effectively in collaboration with system partners. 5. Deliver a falls prevention service that focuses upon early prevention of falls. 6. Ensure that the wider socio-economic needs of service users are addressed to support behaviour change 7. Working with local partners secure support for environment policy changes that will positively influence health related behaviours. 8. Provide NHS Health Checks at different community locations. Contract Duration: This is a 5 year contract with options to extend by up to 24 months. Existing or New Service: This is an existing service that will be delivered in a new placed based approach within Huntingdonshire. This preferred bidder is a new provider for the delivery of these services within this area.

    £1,911,509Won by MORELIFE (UK) LTD
  • South Cambridgeshire

    This is a Provider Selection Regime (PSR) intention to award notice. The awarding of this contract is subject to the Health Care Services (Provider Selection Regime) Regulations 2023. This contract has not yet formally been awarded; this notice serves as an intention to award a contract under the competitive process of the PSR. The South Cambridgeshire place based behaviour change service will provide a flexible and adaptable framework that aligns with needs, enabling a personalised and integrated approach to service delivery. The service will encompass prevention, treatment and long-term behaviour change by encouraging and enabling local people to adopt healthier lives, making more effective use of the assets and resources within South Cambridgeshire. The service model is based on the principle of universal proportionalism, ensuring that interventions are scaled according to the level of need, with targeted support for those facing the greatest challenges. It will: 1. Provide specialist behaviour change services that address the four key health behaviours that relate but not exclusively to diet, physical activity, smoking and alcohol. 2. Provide obesity related services that address primary prevention and weight management services (Tiers 1 and 2) 3. Work collaboratively with partner organisations and communities to develop and deliver innovative interventions and services to support health related behaviour change. 4. Implement integrated service pathways based on connections rather than signposting that will decrease duplication and use resources more effectively in collaboration with system partners. 5. Deliver a falls prevention service that focuses upon early prevention of falls. 6. Ensure that the wider socio-economic needs of service users are addressed to support behaviour change 7. Working with local partners secure support for environment policy changes that will positively influence health related behaviours. 8. Provide NHS Health Checks at different community locations. Contract Duration: This is a 5 year contract with options to extend by up to 24 months. Existing or New Service: This is an existing service that will be delivered in a new placed based approach within South Cambridgeshire. This preferred bidder is a new provider for the delivery of these services within this area.

    £2,049,879Won by MORELIFE (UK) LTD
  • Centralised Support Function

    This is a Provider Selection Regime (PSR) intention to award notice. The awarding of this contract is subject to the Health Care Services (Provider Selection Regime) Regulations 2023. This contract has not yet formally been awarded; this notice serves as an intention to award a contract under the competitive process of the PSR. The Centralised Support Function will be delivered as a Cambridgeshire wide model . It will: 1. Provide an effective Single Point of Contact (SPOC) for residents from all places to access their local services. 2. Provide a digital self-management service for residents from all places. 3. Coordinate communications across the different place based services and support local and national campaigns. 4. Provide behaviour change training programme to support the place based services. 5. Provide Community Intensive Weight Management Services to enable residents to achieve a healthy weight. Contract Duration: This is a 5 year contract with options to extend by up to 24 months. Existing or New Service: This is an existing service that will be delivered in a new placed based approach within Cambridgeshire. This preferred bidder is a new provider for the delivery of these services within this area.

    £3,822,087Won by MORELIFE (UK) LTD

Key details

Country
United Kingdom
Status
In delivery
Category
Services
Estimated value
£11,333,483
Procedure
Open
Published
16 May 2025
Deadline
Closed
Classification (CPV)
Health services

Award outcome

Awarded value
£11,020,841
Award date
14 September 2025
Contract period
— → 19 August 2030
Winners
  • MORELIFE (UK) LTD
  • MoreLife Limited

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Notice history

Every published notice in this contracting process, newest first.

  1. Tender Update

    18 December 2025

  2. Contract

    17 September 2025

  3. Contract Notice

    16 May 2025

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