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Outdoor Advertising: Bus Stops, Streets and Car Parks

Awarded to TRUEFORM ENGINEERING LIMITED

Royal Borough of Windsor & Maidenhead(buyer)

Published
Published 4 March 2025
Deadline
Closed 23 December 2025

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Overview

The Royal Borough of Windsor & Maidenhead awarded a contract to TRUEFORM ENGINEERING LIMITED on 24 March 2026 for the provision of 6-sheet outdoor advertising services on bus shelters and in car parks across two lots (Maidenhead town centre and the remainder of the borough), with an awarded value of £433,334. The concessionaire partner will be able to select which assets within their awarded lot to use for advertising services, subject to the council's quality and design specifications, with the aim of maximising income for the council.

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Lots (2)

  • Maidenhead Town Centre

    Bus Stops and Car Parks located within Maidenhead Town Centre

    £116,667Won by TRUEFORM ENGINEERING LIMITED
  • Remainder of Borough

    Bus Stops & Car Parks located in the remainder of the Borough including; Windsor, Maidenhead and Ascot, excluding Maidenhead Town Centre.

    £316,667Won by TRUEFORM ENGINEERING LIMITED

Key details

Country
United Kingdom
Status
In delivery
Category
Services
Procedure
Open procedure
Rules
Procurement Act 2023
SME suitable
Yes
Published
4 March 2025
Deadline
Closed
Classification (CPV)
Advertising and marketing services

Award outcome

Awarded value
£433,334
Award date
24 March 2026
Contract period
9 April 2026 → 10 April 2033
Contract length
7 years
Could run to
10 April 2037
Bids received
3
Winner
  • TRUEFORM ENGINEERING LIMITED

This contract ends on 10 April 2033, or 10 April 2037 if every extension is used.

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About the winner

TRUEFORM ENGINEERING LIMITED

Based in
Hayes
Public contracts won
29
Across UK and EU notices

No other contract from Royal Borough of Windsor & Maidenhead under this supplier name in Skim's records.

See every contract TRUEFORM ENGINEERING LIMITED holds and when each one ends

Competition and scoring

Bids received

3

Open and restricted tenders in Business services: law, marketing, consulting, recruitment, printing and security drew a median of 4 bids over the last 24 months; 21% received only one.

How bids were scored

Price 70% · Quality 30%

  • Technical30%
  • Commercial70%

Price and cost criteria in black, quality in blue.

Market context

Typical award in Business services: law, marketing, consulting, recruitment, printing and security

£73,982

Median of 18,935 awards in the last 24 months

This award is 5.9× the median.

Royal Borough of Windsor & Maidenhead in the last 12 months

17

contracts awarded, worth £211,134,705 in total

See their procurement profile →

Recent awards in Business services: law, marketing, consulting, recruitment, printing and security

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Notice history

Every published notice in this contracting process, newest first.

  1. Contract

    24 March 2026

  2. Contract Notice

    24 October 2025

  3. Prior Information Notice

    25 April 2025

  4. Prior Information Notice

    4 March 2025

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