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Playhouse, Whitley Bay Operator

Awarded to SMG Europe Holdings Limited

NORTH TYNESIDE COUNCIL(buyer)

Published
Published 25 September 2025
Deadline
Closed 31 October 2024

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Overview

North Tyneside Council awarded SMG Europe Holdings Limited a 15-year contract on 17 September 2025 to programme performances and manage facilities at Playhouse, Whitley Bay, a 638-seat theatre in Marine Avenue. The contract encompasses operational management and performance curation at the venue, which is a key cultural and tourism asset for the area.

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Key details

Country
United Kingdom
Status
Awarded
Category
Services
Procedure
Open procedure (below threshold)
SME suitable
Yes
Published
25 September 2025
Deadline
Closed
Classification (CPV)
Recreational, cultural and sporting services

Award outcome

Awarded value
£0
Award date
17 September 2025
Contract period
21 September 2025 → 25 September 2040
Contract length
15 years
Winner
  • SMG Europe Holdings Limited

This contract ends on 25 September 2040.

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About the winner

SMG Europe Holdings Limited

Public contracts won
5
Across UK and EU notices

No other contract from NORTH TYNESIDE COUNCIL under this supplier name in Skim's records.

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Market context

Typical award in Recreational, cultural and sporting services

£91,492

Median of 1,186 awards in the last 24 months

NORTH TYNESIDE COUNCIL in the last 12 months

67

contracts awarded, worth £15,076,674 in total

See their procurement profile →

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Notice history

Every published notice in this contracting process, newest first.

  1. Contract Award Notice

    25 September 2025

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