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In deliveryIrelandServices€45,000,000Add to pipeline

MC202505 Strategic Media Planning and Buying Services

Awarded to Spark Foundry

Fáilte Ireland-National Tourism Development Authority(buyer)

Published
Published 27 May 2025
Deadline
Closed 25 June 2025

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Overview

Fáilte Ireland procured strategic media planning and buying services through this contract, valued at €45,000,000 and awarded on 4 December 2025 to Spark Foundry. The contract covers media planning and buying services to support the National Tourism Development Authority's marketing objectives.

Contracting authority

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What this covers

  • MC202505 Strategic Media Planning and Buying Services

    Strategic Media Planning and Buying Services

    €45,000,000Won by Spark Foundry

Key details

Country
Ireland
Status
In delivery
Category
Services
Estimated value
€45,000,000
Procedure
restricted
Rules
Directive 2014/24/EU
Published
27 May 2025
Deadline
Closed
Classification (CPV)
Advertising and marketing servicesRadio and television services

Award outcome

Awarded value
€45,000,000
Award date
4 December 2025
Contract period
— → 3 December 2030
Bids received
5
Winner
  • Spark Foundry

This contract ends on 3 December 2030.

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About the winner

Spark Foundry

Based in
Dublin

No other contract from Fáilte Ireland-National Tourism Development Authority under this supplier name in Skim's records.

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Competition and scoring

Bids received

5

Open and restricted tenders in Recreational, cultural and sporting services drew a median of 2 bids over the last 24 months; 34% received only one.

How bids were scored

Price 40% · Quality 60%

  • Weighting 6060%
  • Weighting 4040%

Price and cost criteria in black, quality in blue.

Market context

Typical award in Recreational, cultural and sporting services

€118,670

Median of 287 awards in the last 24 months

This award is 379.2× the median.

Fáilte Ireland-National Tourism Development Authority in the last 12 months

32

contracts awarded, worth €54,606,480 in total

See their procurement profile →

Recent awards in Recreational, cultural and sporting services

The latest contracts other buyers awarded under the same classification.

Notice history

Every published notice in this contracting process, newest first.

  1. Contract Award Notice

    8 December 2025

  2. Contract Notice

    27 May 2025

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