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Contract signedIrelandServices€90,000Add to pipeline

Measure of the Garden Market Study

Awarded to Ipsos B and A

Bord Bia (Irish Food Board)(buyer)

Published
Published 20 May 2025
Deadline
Closed 11 June 2025
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Overview

Bord Bia (Irish Food Board) procured a market study to measure the size of the gardening products and household landscape services market in Ireland for 2025, with findings to inform purchasing decisions and communications around plant sales and the garden market. The contract, valued at €90,000, was awarded to Ipsos B and A on 20 June 2025. The research is intended to help providers of plants, garden products, and landscape services optimize their offerings in the current economic environment.

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What this covers

  • Measure of the Garden Market Study

    Bord Bia requests tenders from suitably experienced and qualified service providers to provide a measure of the ‘Size of the Gardening Products Related Market and Household Landscape Services in Ireland (for 2025)’. This data/information will then be used as the basis for influencing decision making, surrounding the purchasing of plants and garden products in Ireland (ROI) – with a particular emphasis on increasing plant sales. The data will also inform Bord Bia communications around gardening and the size of the garden market. Research findings should facilitate better informed management and organisation of providers of plants/garden products and landscape services. The findings should direct businesses to establish the best product or service mix offering to maximise sales in the current economic environment.

    €90,000Won by Ipsos B and A

Key details

Country
Ireland
Status
Contract signed
Category
Services
Estimated value
€90,000
Procedure
Open
Published
20 May 2025
Deadline
Closed
Classification (CPV)
Research servicesResearch consultancy servicesMarket research services

Award outcome

Awarded value
€90,000
Award date
20 June 2025
Winner
  • Ipsos B and A

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Notice history

Every published notice in this contracting process, newest first.

  1. Contract Award Notice

    22 July 2025

  2. Contract Notice

    20 May 2025

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