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In deliveryIrelandServicesFramework agreement€24,960,000Add to pipeline

24/032 Advertising Media buying

Awarded to Havas Media Ireland Limited, Optimum Media Direction (Ireland) Limited

Uisce Éireann(buyer)

Published
Published 7 November 2024
Deadline
Closed 3 December 2024
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Overview

Uisce Éireann has procured advertising media buying services under a contract valued at €24,960,000. The procurement was conducted via a negotiated procedure with prior call for competition. The contract has been awarded to Havas Media Ireland Limited and Optimum Media Direction (Ireland) Limited.

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Lots (2)

  • Lot 1: Advertising Services

    €3,360,000Won by Havas Media Ireland Limited

  • Lot 2: Media Planning and Buying Services

    €21,600,000Won by Optimum Media Direction (Ireland) Limited

Key details

Country
Ireland
Status
In delivery
Category
Services
Estimated value
€24,960,000
Procedure
Limited
Contract type
Framework agreement
Published
7 November 2024
Deadline
Closed
Classification (CPV)
Advertising materialAdvertising and marketing servicesAdvertising servicesAdvertising consultancy servicesAdvertising management servicesAdvertising campaign servicesBusiness and management consultancy services

Award outcome

Awarded value
€24,960,000
Award date
16 September 2026
Contract period
31 August 2025 → 31 August 2033
Winners
  • Havas Media Ireland Limited
  • Optimum Media Direction (Ireland) Limited

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Notice history

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  1. Contract

    14 October 2026

  2. Contract Notice

    7 November 2024

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