AwardedIRLServicesFramework agreement€35,000,000
MMP078F Framework Agreement for Media Buying Services (Public Information Notices) for the Public Sector
- Published
- Published 8 May 2025
- Deadline
- Closed 17 June 2025
Overview
In summary, the Services comprise: * Managing the media planning and buying activities of Framework Client(s) requiring public information notices and/or recruitment advertising; * Planning and buying media across press (national and local), digital (including social media) and audio channels; * Buying media applying the prices tendered (i.e. guaranteed percentage discounts on published rate cards for selected publications/platforms); * Leveraging any market opportunities to exceed these prices, for example by availing of short term special offers, seasonal discounts or other tactical buying strategies; * Negotiating media prices for specialist media titles, digital platforms or other channels, if required (these may include international channels); * Framework Clients will on occasion require full production of press and/or digital advertisements (e.g. templates/layout/typesetting), and may also require recording of content for audio advertisements. * Comply at all times with the requirements of the Official Languages Acts 2003 (Section 10) and 2021.
Key details
- Country
- IRL
- Status
- Awarded
- Category
- Services
- Estimated value
- €35,000,000
- Procedure
- Open
- Contract type
- Framework agreement
- Published
- 8 May 2025
- Deadline
- Closed
Advertising and marketing servicesAdvertising servicesAdvertising consultancy servicesAdvertising management servicesAdvertising campaign services
Award outcome
- Award date
- 12 November 2025
- Contract period
- 9 December 2025 → 18 November 2029
- Spark Foundry
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Notice history
Every published notice in this contracting process, newest first.
Contract Award Notice
13 November 2025
Contract Notice
8 May 2025
Contracting authority
The Office of Government Procurement
Procuring entityDublin, IRL
Authority website ↗
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