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AwardedIRLServicesFramework agreement€35,000,000

MMP078F Framework Agreement for Media Buying Services (Public Information Notices) for the Public Sector

Published
Published 8 May 2025
Deadline
Closed 17 June 2025

Overview

In summary, the Services comprise: * Managing the media planning and buying activities of Framework Client(s) requiring public information notices and/or recruitment advertising; * Planning and buying media across press (national and local), digital (including social media) and audio channels; * Buying media applying the prices tendered (i.e. guaranteed percentage discounts on published rate cards for selected publications/platforms); * Leveraging any market opportunities to exceed these prices, for example by availing of short term special offers, seasonal discounts or other tactical buying strategies; * Negotiating media prices for specialist media titles, digital platforms or other channels, if required (these may include international channels); * Framework Clients will on occasion require full production of press and/or digital advertisements (e.g. templates/layout/typesetting), and may also require recording of content for audio advertisements. * Comply at all times with the requirements of the Official Languages Acts 2003 (Section 10) and 2021.

Key details

Country
IRL
Status
Awarded
Category
Services
Estimated value
€35,000,000
Procedure
Open
Contract type
Framework agreement
Published
8 May 2025
Deadline
Closed
Classification (CPV)
Advertising and marketing servicesAdvertising servicesAdvertising consultancy servicesAdvertising management servicesAdvertising campaign services

Award outcome

Award date
12 November 2025
Contract period
9 December 2025 → 18 November 2029
Winner
  • Spark Foundry

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Notice history

Every published notice in this contracting process, newest first.

  1. Contract Award Notice

    13 November 2025

  2. Contract Notice

    8 May 2025

Contracting authority

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Awarded: MMP078F Framework Agreement for Media Buying Services (Public Information Notices) for the Public Sector — won by Spark Foundry — Skim