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MMP078F Framework Agreement for Media Buying Services (Public Information Notices) for the Public Sector

Awarded to Spark Foundry

The Office of Government Procurement(buyer)

Published
Published 8 May 2025
Deadline
Closed 17 June 2025
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Overview

The Office of Government Procurement awarded a framework agreement for media buying services to Spark Foundry on 12 November 2025. The services include media planning and buying for public information notices and recruitment advertising across press, digital (including social media), and audio channels, with a focus on negotiating discounts on published rate cards and leveraging market opportunities for better pricing. The framework also covers full production of press and digital advertisements and recording of audio content, with compliance required under the Official Languages Acts 2003 and 2021.

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What this covers

  • MMP078F Framework Agreement for Media Buying Services (Public Information Notices) for the Public Sector

    In summary, the Services comprise: * Managing the media planning and buying activities of Framework Client(s) requiring public information notices and/or recruitment advertising; * Planning and buying media across press (national and local), digital (including social media) and audio channels; * Buying media applying the prices tendered (i.e. guaranteed percentage discounts on published rate cards for selected publications/platforms); * Leveraging any market opportunities to exceed these prices, for example by availing of short term special offers, seasonal discounts or other tactical buying strategies; * Negotiating media prices for specialist media titles, digital platforms or other channels, if required (these may include international channels); * Framework Clients will on occasion require full production of press and/or digital advertisements (e.g. templates/layout/typesetting), and may also require recording of content for audio advertisements. * Comply at all times with the requirements of the Official Languages Acts 2003 (Section 10) and 2021.

    €35,000,000Won by Spark Foundry

Key details

Country
Ireland
Status
In delivery
Category
Services
Estimated value
€35,000,000
Procedure
Open
Contract type
Framework agreement
Published
8 May 2025
Deadline
Closed
Classification (CPV)
Advertising and marketing servicesAdvertising servicesAdvertising consultancy servicesAdvertising management servicesAdvertising campaign services

Award outcome

Award date
12 November 2025
Contract period
9 December 2025 → 18 November 2029
Winner
  • Spark Foundry

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Notice history

Every published notice in this contracting process, newest first.

  1. Contract Award Notice

    13 November 2025

  2. Contract Notice

    8 May 2025

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