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2415-2 Provision of Strategic Positioning Work for An Post Mobile

Awarded to Bricolage

An Post_391(buyer)

Published
Published 22 January 2026

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Overview

An Post awarded Bricolage a contract on 18 December 2025 to develop strategic brand positioning work for An Post Mobile, defining how the company's 'Making Better Happen' brand platform translates into a clear, distinctive positioning specific to the mobile business category. The project involves clarifying the category's role in delivering the overall brand promise and determining how it should manifest in market communications, experiences, and behaviours.

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What this covers

  • 2415-2 Provision of Strategic Positioning Work for An Post Mobile

    An Post needs to define how the ‘Making Better Happen’ brand platform translates into a clear, distinctive and actionable brand positioning for the An Post Mobile business category. While the master brand positioning sets an overarching direction for the company, it has not yet been interpreted or expressed at a category level. This project will determine what the brand positioning means specifically for An Post Mobile — clarifying the role the category plays in delivering on the overall brand promise, and how it should manifest in market communications, experiences, and behaviours.

    €0Won by Bricolage

Key details

Country
Ireland
Status
Awarded
Category
Services
Estimated value
€1
Procedure
Selective
Published
22 January 2026
Classification (CPV)
Market research services

Award outcome

Awarded value
€0
Award date
18 December 2025
Winner
  • Bricolage

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Notice history

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  1. Contract Award Notice

    22 January 2026

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