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In deliveryIrelandServices€1,150,000Add to pipeline

Global PR Evaluation Services including Online Media Monitoring Services

Awarded to CARMA Ltd

Tourism Ireland CLG(buyer)

Published
Published 10 March 2026
Deadline
Closed 15 April 2026
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Overview

Tourism Ireland CLG sought a supplier for global PR evaluation services, including qualitative media evaluation of earned coverage across 17 international markets and a centralised online media monitoring service feeding into a global database and dashboard. The contract covers an initial period of up to five years with options to extend for two further years. The contract has been awarded to CARMA Ltd for a value of €1,150,000.

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What this covers

  • Global PR Evaluation Services including Online Media Monitoring Services

    Tourism Ireland wishes to contract a supplier to support with qualitative media evaluation of global earned media coverage, resulting from Tourism Ireland’s investment, currently spanning 17 markets. As part of this contract, the supplier will provide a centralised online media monitoring service which feeds into the global evaluation database and dashboard, as well as receiving offline media results from multiple monitoring suppliers across markets [Australia, Austria, Belgium, Canada, Denmark, Finland, France, Germany, Great Britain, Italy, New Zealand, Netherlands, Norway, Spain, Sweden, Switzerland, and US.]. The Contract Period will be for up to 5 years subject to budget, annual performance review, and other factors. The Contract may, at Tourism Ireland’s absolute discretion, be extended annually for two further years, up to a maximum term of 7 years. It is anticipated that the Contract will commence in September 2026. PLEASE REFER TO THE CfT DOCUMENTATION AVAILABLE FOR DOWNLOADING FOR FURTHER DETAILS.

    €1,150,000Won by CARMA Ltd

Key details

Country
Ireland
Status
In delivery
Category
Services
Estimated value
€1,150,000
Procedure
Open
Published
10 March 2026
Deadline
Closed
Classification (CPV)
Media storage and reader devicesCommunication and multimedia software packageMonitoring and control servicesEvaluation consultancy services

Award outcome

Awarded value
€1,150,000
Award date
1 October 2026
Contract period
— → 29 September 2033
Winner
  • CARMA Ltd

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Notice history

Every published notice in this contracting process, newest first.

  1. Contract

    5 October 2026

  2. Contract Notice

    17 March 2026

  3. Contract Notice

    10 March 2026

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