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In deliveryIrelandServices€975,000Add to pipeline

Bord Bia’s Marketing Services China

Awarded to SMH International Limited

Bord Bia (Irish Food Board)(buyer)

Published
Published 27 November 2025
Deadline
Closed 7 January 2026
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Overview

Bord Bia engaged SMH International Limited to provide marketing services in China for the Irish food and drink industry, with an awarded contract value of €975,000. The scope covers retail, foodservice, importers, wholesalers, and manufacturing sectors, leveraging local expertise to support Irish businesses in growing their market presence in the region.

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What this covers

  • Bord Bia’s Marketing Services China

    Bord Bia is seeking tenders to engage the services of a competent marketing services provider with expert local knowledge of the food and drink business in the market of China, to include retail, foodservice, importers, wholesalers, and manufacturing sectors, amongst others. Bord Bia’s objective is to assist the Irish food and drink industry grow their business in the region .

    €975,000Won by SMH International Limited

Key details

Country
Ireland
Status
In delivery
Category
Services
Estimated value
€975,000
Procedure
Open
Published
27 November 2025
Deadline
Closed
Classification (CPV)
Market research servicesAdvertising and marketing servicesMarketing services

Award outcome

Awarded value
€975,000
Award date
24 February 2026
Contract period
— → 9 May 2029
Winner
  • SMH International Limited

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Notice history

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  1. Contract Award Notice

    24 April 2026

  2. Contract Notice

    27 November 2025

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SMH International Limited won Bord Bia’s Marketing Services China