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AwardedIrelandServices€249,897

Limerick Greenway Hubs and West Limerick Tourism Hub - Fuller's Folly, Newcastle West - Interpretation Design Services

Awarded to Imagemakers Design and Consultancy Ltd

Limerick City and County Council_103432(buyer)

Published
Published 10 October 2025

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Overview

Limerick City and County Council commissioned interpretation design services for the Limerick Greenway Hubs and West Limerick Tourism Hub projects, including research, interpretive design concept, and implementation across multiple rural towns (Rathkeale, Ardagh, Newcastle West, Barnagh, and Abbeyfeale). The scope involves developing the West Limerick Tourism Hub at Fuller's Folly in Newcastle West as a gateway to Desmond Castle Complex and a regional visitor hub, designed to enhance rural regeneration, boost tourism, and create economic activity. Imagemakers Design and Consultancy Ltd was awarded the contract on 4 September 2025 for €249,896.89, and the work is now complete.

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What this covers

  • Limerick Greenway Hubs and West Limerick Tourism Hub - Fuller's Folly, Newcastle West - Interpretation Design Services

    Interpretation Design Services comprising of Research, Interpretive Design Concept and Implementation of the following: The project's main objectives are as follows. Limerick Greenway Hubs project supports explicitly the following thematic objectives: · Assisting the regeneration, repopulation and development of rural towns and villages and enhancing the participation, leadership and resilience of rural communities. · Improve tourism along the greenway, at the hubs and in the county and region generally · Invest in rural towns and villages as hubs of economic and social activity (namely Rathkeale, Ardagh, Newcastle West, Barnagh and Abbeyfeale) · Invest in and empower rural communities to design and deliver responses that meet their local needs, thereby fostering a sense of responsibility and pride among residents. · Direct and indirect economic activity and job creation LCCC is developing WLTH - Fuller's Folly under the Category 1 RRDF programme as the new gateway to the Desmond Castle Complex and the Visitor Hub for Newcastle West, West Limerick, and the Region. LCCC is developing a tourism experience that will transform the economic, social, and cultural development of Newcastle West and the broader West Limerick region. With the development of WLTH—Fullers Folly, Newcastle West is poised to become a significant tourism destination, similar to Adare or Westport. It will also be a cohesive link to other tourism products across West Limerick. This project will help increase dwell time in Newcastle West and provide the catalyst for bringing together the Desmond Castle complex, the River Walk, the demesne, the town centre, and Limerick Greenway. It is proposed that the Folly should blend seamlessly into the main heritage complex at Desmond Castle and be presented to visitors as a unified experience rather than a separate attraction.

    €249,897Won by Imagemakers Design and Consultancy Ltd

Key details

Country
Ireland
Status
Awarded
Category
Services
Estimated value
€249,897
Procedure
Open
Published
10 October 2025
Classification (CPV)
Tourist information servicesInterpretation servicesArtistic and literary creation and interpretation services

Award outcome

Awarded value
€249,897
Award date
4 September 2025
Contract period
— → 25 August 2027
Winner
  • Imagemakers Design and Consultancy Ltd

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Notice history

Every published notice in this contracting process, newest first.

  1. Contract Award Notice

    10 October 2025

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