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In deliveryIrelandGoods€150,000Add to pipeline

Supply and Support of Eye Tracking Equipment

Awarded to iMotions A/S

University College Dublin ( UCD )(buyer)

Published
Published 15 December 2025
Deadline
Closed 23 January 2026
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Overview

University College Dublin procured eye tracking equipment and support services for its Behavioural Lab to conduct marketing and business research on consumer attention, decision-making, and user experience, as well as postgraduate teaching. The system will be used in laboratory experiments with screen-based and real-world stimuli, and integrated with other neuromarketing tools including EEG and physiological sensors for multi-modal data collection. The contract was awarded to iMotions A/S in March 2026 for approximately €150,000.

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What this covers

  • Supply and Support of Eye Tracking Equipment

    The Behavioural Lab at the UCD Michael Smurfit Graduate Business School will use the eye tracking systems to support marketing and business research on consumer attention, decision making and user experience, as well as postgraduate teaching in these areas. The equipment will be used in lab based experiments with screen-based stimuli , for example advertising, websites, packaging, financial interfaces and in real world or semi naturalistic environments, for example retail settings and product trials. The system will also be integrated with other neuromarketing infrastructures such as EEG, GSR and other physiological sensors to enable multi-modal data collection. The objective is to provide a robust, long-term platform that can be used across multiple research projects and programmes, delivering clear value for money for the university.

    €150,000Won by iMotions A/S

Key details

Country
Ireland
Status
In delivery
Category
Goods
Estimated value
€150,000
Procedure
Open
Published
15 December 2025
Deadline
Closed
Classification (CPV)
Laboratory, optical and precision equipments (excl. glasses)Optical instrumentsMiscellaneous evaluation or testing instruments

Award outcome

Award date
2 March 2026
Contract period
— → 4 February 2031
Winner
  • iMotions A/S

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Notice history

Every published notice in this contracting process, newest first.

  1. Contract

    27 August 2026

  2. Contract Notice

    15 December 2025

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