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In deliveryDenmarkServicesDKK 20,000,000Add to pipeline

Kontrakt om Havmiljøvogterkampagnen

Awarded to Sylvester Hvid & Co. ApS

Forsvarsministeriets Materiel- og Indkøbsstyrelse(buyer)

Published
Published 22 October 2025
Deadline
Closed 1 December 2025
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Overview

Forsvarsministeriets Materiel- og Indkøbsstyrelse has awarded a six-year contract for communication and marketing services supporting the Royal Danish Navy's Marine Environmental Guard Campaign (Havmiljøvogterkampagnen). The scope covers marketing strategy and execution, production and warehousing of campaign merchandise, and the operation and development of campaign IT systems, including websites, apps, and member databases. The contract was awarded to Sylvester Hvid & Co. ApS on 18 December 2025 for a value of 14,000,000 DKK.

Contracting authority

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What this covers

  • Kontrakt om Havmiljøvogterkampagnen

    Forsvarsministeriets Materiel- og Indkøbsstyrelse (FMI) har udbudt en 6-årige kontrakt vedrørende kommunikations- og markedsføringsydelser for Søværnets Havmiljøvogterkampagne. Havmiljøvogterkampagnen har eksisteret siden 2006, og indsatsen har til formål at bekæmpe af affald i havet og langs kysten. Indsatsen ledes af Søværnskommandoen, der har ansvar for farvandsovervågning, søredning, sikkerhed og havmiljø i hele Danmark. Kampagnen frivillige ”havmiljøvogtere” gør en vigtig præventiv indsats, men lige så vigtig er naturligvis deres årvågenhed, hvis skaden er sket. Det er gratis at blive havmiljøvogter, og som havmiljøvogter gør man en stor forskel ved b.la. at samle affald op i havet og langs kysterne. Kontrakten omfatter særligt ydelser i form af forskellige kommunikations- og markedsføringstiltag relateret til Havmiljøvogterkampagnen. Herunder vil der være behov for rådgivning og (videre) udvikling og eksekvering af målrettede markedsføringstiltag, indkøb, produktion og forsendelser af forskellige produkter og artikler. Der er herunder behov for, at Leverandøren kan opbevare forskellige produkter og artikler, som Leverandøren løbende skal sende til havmiljøvogtere og udleveringssteder. Leverandøren skal derfor have adgang til lagerplads til dette formål året rundt. Ydelserne omfatter også drift og udvikling af visse IT-relaterede ydelser, herunder havvogterkampagnens hjemmeside, medlemsdatabase og apps. Kontrakten er indgået af FMI, men ydelserne beskrevet i kontrakten og denne bekendtgørelse skal leveres til Søværnskommandoen, som leder kampagnen. Køberen har ret til at købe tilsvarende tjenesteydelser fra andre leverandører.

    DKK 14,000,000Won by Sylvester Hvid & Co. ApS

Key details

Country
Denmark
Status
In delivery
Category
Services
Estimated value
DKK 20,000,000
Procedure
Open
SME suitable
Yes
Published
22 October 2025
Deadline
Closed
Classification (CPV)
Internet and intranet software packageDatabase systemsIT services: consulting, software development, Internet and supportData servicesInternet servicesInternet development servicesAdvertising and marketing servicesMarketing services+1 more

Award outcome

Awarded value
DKK 14,000,000
Award date
18 December 2025
Contract period
— → 6 November 2033
Winner
  • Sylvester Hvid & Co. ApS

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Notice history

Every published notice in this contracting process, newest first.

  1. Contract Award Notice

    28 January 2026

  2. Contract Notice

    21 November 2025

  3. Contract Notice

    22 October 2025

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