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In deliveryIrelandServices€2,050,000Add to pipeline

Provision of EMail Service Automation and Supporting Services

Awarded to Zeta Global Limited

Tourism Ireland CLG(buyer)

Published
Published 11 June 2025
Deadline
Closed 21 July 2025

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Overview

Tourism Ireland has awarded a three-year email service automation and supporting services contract to Zeta Global Limited for €2,280,000, commencing December 2025. The contract enables Tourism Ireland to deliver targeted email marketing campaigns using behavioral and affinity data, with optional annual extensions up to five years subject to performance review and budget availability.

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What this covers

  • Provision of EMail Service Automation and Supporting Services

    Tourism Ireland is seeking a suitably qualified agency to provide an automated email solution and supporting services. The appointed partner will facilitate Tourism Ireland's current and future email marketing ambitions. The partner should be able to deliver manual and automated email messaging based on consumer behavioural and affinity data to deliver the right message to the right person at the right time to meet Tourism Ireland’s business objectives The Contract Period will be for an initial term of three years, with the option to extend annually, at Tourism Ireland's discretion, for up to two further years, up to a maximum term of five years. Annual renewal will be subject to budget and annual performance review, and other factors. It is anticipated that the Contract will commence in December 2025. PLEASE REFER TO THE CfT DOCUMENTATION AVAILABLE FOR DOWNLOADING FOR FULL DETAILS OF THE REQUIREMENTS

    €2,280,000Won by Zeta Global Limited

Key details

Country
Ireland
Status
In delivery
Category
Services
Estimated value
€2,050,000
Procedure
Open
Published
11 June 2025
Deadline
Closed
Classification (CPV)
Electronic mail servicesElectronic mail software development servicesElectronic mail service provider

Award outcome

Awarded value
€2,280,000
Award date
1 March 2026
Contract period
— → 28 February 2031
Winner
  • Zeta Global Limited

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Notice history

Every published notice in this contracting process, newest first.

  1. Contract Award Notice

    7 April 2026

  2. Contract Notice

    11 June 2025

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