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In deliveryUnited KingdomServices£1,400,000Add to pipeline

Strategic Marketing and Communications

Awarded to Frame, We are SevenThree Ltd

University Of Edinburgh(buyer)

Published
Published 28 May 2025
Deadline
Closed 1 July 2025
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Overview

The University of Edinburgh's Accommodation, Catering & Events department established a contract for commercial marketing and communications services covering public relations and branding and design (the paid advertising lot was cancelled). The contract, valued at £800,000, was awarded to Frame and We are SevenThree Ltd in October 2025 to enhance brand visibility and drive commercial success across the university's hotels, accommodation, lodges, events, catering and hospitality services.

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Lots (3)

  • Paid Digital Advertising and Digital Strategy

    The appointed supplier will be responsible for planning, buying, and optimising paid social media/Google campaigns across relevant platforms to drive engagement, brand awareness, and conversions for Accommodation, Catering and Events.. This lot was cancelled during the tender process and no award was made.

    £600,000

  • Public Relations

    This lot encompasses the development and execution of public relations strategies tailored to the tourism and hospitality sector, with a focus on media outreach, brand partnerships, community engagement, and creating strong relationships with local, national, and international media. The goal is to raise the University’s profile within the commercial hospitality space, boost its reputation, and drive engagement from key audiences, including potential guests and industry stakeholders.

    £400,000Won by Frame

  • Branding and Design

    This lot will focus on the creation, development, and execution of the University’s commercial branding and design materials to ensure a consistent and impactful visual identity across all commercial initiatives.

    £400,000Won by We are SevenThree Ltd

Key details

Country
United Kingdom
Status
In delivery
Category
Services
Estimated value
£1,400,000
Procedure
Open
Published
28 May 2025
Deadline
Closed
Classification (CPV)
Advertising and marketing servicesAdvertising servicesAdvertising consultancy servicesAdvertising management servicesAdvertising campaign servicesMarketing servicesPublic relations servicesPublic relations management services+1 more

Award outcome

Awarded value
£800,000
Award date
31 October 2025
Contract period
— → 21 October 2027
Winners
  • Frame
  • We are SevenThree Ltd

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Notice history

Every published notice in this contracting process, newest first.

  1. Contract

    4 November 2025

  2. Contract Notice

    28 May 2025

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