Connected Destinations – England’s Heartland

Overview

Lots (3)

• LOT 1 – Product & Experience Audit

  The appointed supplier will undertake a comprehensive review and update of the existing visitor product and experience audit across the project geography. The audit will cover relevant visitor attractions, experiences, activities and accommodation providers, establishing a clear understanding of the existing visitor offer and identifying opportunities to support the development of commercially viable travel trade itineraries.

  £10,000

• LOT 2 – Commercial Partnership Development & Market Testing

  The appointed supplier will identify, engage and develop working relationships with suitable UK based Destination Management Companies (DMCs), ground handlers and other relevant travel trade partners with the capability and appetite to develop and commercialise new itineraries across England's Heartland destinations.

  £49,000

• LOT 3 – Product & Experience Business Support & Development

  The appointed supplier will develop a business recruitment and engagement plan, including proposed timelines and an approach to selecting and prioritising businesses for support. The approach will be agreed with the England’s Heartland project team. The supplier will use the trade readiness assessment methodology developed through LOT 1 as the starting point for assessing participating businesses. This will ensure a consistent approach to assessing readiness, identifying development needs, and monitoring progress across the project.

  £34,000

Competition

How to win this tender

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