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In deliveryUnited KingdomServices£1,100,000Add to pipeline

Food and You 2: Waves 13-16

Awarded to Ipsos (market research) Limited

Food Standards Agency(buyer)

Published
Published 31 July 2026
Deadline
Closed 25 September 2026
See 4 live opportunitiesHow Skim finds tendersView original notice ↗

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Overview

The Food Standards Agency is seeking a research agency to deliver the Food and You 2 survey for waves 13-16 (2026-2029), an annual official statistic measuring consumer attitudes, knowledge and behaviour towards food across approximately 6,000 households in Great Britain and Northern Ireland. The scope includes questionnaire development, fieldwork management, data processing and cleaning, production of datasets and documentation, and generation of aggregate data tables and reports to support FSA policy decisions and strategic objectives.

Contracting authority

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Key details

Country
United Kingdom
Status
In delivery
Category
Services
Estimated value
£1,100,000
Procedure
Open procedure
Rules
Procurement Act 2023
SME suitable
Yes
Published
31 July 2026
Questions by
28 August 2026
Deadline
Closed
Classification (CPV)
Data collection and collation servicesMarket research servicesSurvey servicesSurvey conduction servicesSurvey analysis servicesSocial research services

Award outcome

Awarded value
£1,198,648
Award date
26 October 2026
Contract period
1 January 2027 → 31 March 2031
Contract length
4 years 3 months
Could run to
31 May 2031
Against estimate
9% above
Bids received
4
Winner
  • Ipsos (market research) Limited

This contract ends on 31 March 2031, or 31 May 2031 if every extension is used.

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About the winner

Ipsos (market research) Limited

Based in
London
Public contracts won
117
Across UK and EU notices

2 other contracts from Food Standards Agency since 2026, worth £110,000.

See every contract Ipsos (market research) Limited holds and when each one ends

Competition and scoring

Bids received

4

2 from SMEs

Open and restricted tenders in IT services: consulting, software development, Internet and support drew a median of 3 bids over the last 24 months; 32% received only one.

How bids were scored

Price 20% · Quality 80%

  • Technical80%
  • Commercial20%

Price and cost criteria in black, quality in blue.

Market context

Typical award in IT services: consulting, software development, Internet and support

£132,000

Median of 13,254 awards in the last 24 months

This award is 9.1× the median.

Food Standards Agency in the last 12 months

47

contracts awarded, worth £10,754,583 in total

See their procurement profile →

Recent awards in IT services: consulting, software development, Internet and support

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Notice history

Every published notice in this contracting process, newest first.

  1. Contract

    26 October 2026

  2. Contract Notice

    31 July 2026

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