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Making Food Better Consumer Tracker

Awarded to Ipsos (market research) Limited

Food Standards Agency(buyer)

Published
Published 6 July 2026

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Overview

The Food Standards Agency awarded a contract worth £55,000 to Ipsos (market research) Limited on 5 July 2026 to conduct the Making Food Better Consumer Tracker survey. The work involves an annual survey of approximately 600 Northern Ireland adults using Computer Assisted Personal Interviewing (CAPI) methodology to track consumer attitudes toward food businesses reducing calories, sugar, saturated fat, and salt content. The contract is now complete and signed.

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Key details

Country
United Kingdom
Status
In delivery
Procedure
Below threshold - without competition
Rules
Procurement Act 2023
Published
6 July 2026
Classification (CPV)
Research and development services and related consultancy servicesMarket research servicesSocial research services

Award outcome

Awarded value
£55,000
Award date
5 July 2026
Contract period
5 July 2026 → 31 March 2027
Contract length
9 months
Could run to
28 April 2027
Winner
  • Ipsos (market research) Limited

This contract ends on 31 March 2027, or 28 April 2027 if every extension is used.

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About the winner

Ipsos (market research) Limited

Based in
London
Public contracts won
117
Across UK and EU notices

2 other contracts from Food Standards Agency since 2026, worth £1,253,648.

See every contract Ipsos (market research) Limited holds and when each one ends

Market context

Typical award in Research and development services and related consultancy services

£75,843

Median of 4,552 awards in the last 24 months

This award is 27% below the median.

Food Standards Agency in the last 12 months

47

contracts awarded, worth £10,754,583 in total

See their procurement profile →

Recent awards in Research and development services and related consultancy services

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Notice history

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  1. Contract

    6 July 2026

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