Communications and Engagement Framework

Overview

Lots (4)

• Communications, Marketing and Public Relations Services

  Suppliers will provide strategic and operational communications services to support Liverpool City Council's corporate and service priorities. This includes, but is not limited to: • Strategic communications planning and campaign development • Brand strategy, positioning and identity development • Public relations, media relations and reputation management • Stakeholder engagement and messaging frameworks • Digital marketing, including social media strategy, content creation and channel management • Behaviour change campaigns using audience insight and segmentation • Crisis communications support and rapid response activity • Internal communications and change communications Suppliers will be expected to work closely with Council teams to ensure alignment with organisational priorities and values.

  £500,000

• Graphic Design and Creative Services

  Suppliers will provide high-quality design and creative services to support campaigns, corporate communications and engagement activity. This includes: • Graphic design for print and digital materials • Branding and visual identity development • Campaign creative concepts and execution • Video production, animation and motion graphics • Photography and visual storytelling • Creative content for social media and digital platforms Suppliers will be expected to deliver outputs that are accessible, engaging and aligned to the Council's brand guidelines.

  £300,000

• Media Buying Services

  Suppliers will provide media planning, buying and optimisation services to support the effective delivery of campaigns. This includes: • Media strategy development based on audience insight • Planning and buying across channels, including digital, social, print, radio, outdoor and broadcast • Campaign optimisation and performance management • Reporting and evaluation of media effectiveness • Advice on emerging channels and media opportunities

  £750,000

• Research, Insight and Engagement Services

  Suppliers will deliver research, behavioural insight, consultation and engagement services to support evidence-based decision-making and community involvement. This includes: • Quantitative and qualitative research • Public consultation design and delivery • Stakeholder and community engagement • Focus groups, surveys and deliberative engagement activity • Data analysis, insight generation and reporting • Behavioural insight and evaluation Suppliers must support inclusive engagement approaches, ensuring that representative target audiences and diverse communities are reached effectively.

  £500,000

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