Interim cover for Social Media management provision for US

The Agriculture and Horticulture Development Board has awarded a contract worth £76,300 to Agence IF for interim social media and digital content management targeted at North American audiences. The services include creation and adaptation of social media content for Facebook and LinkedIn, as well as development and publication of blogs on the AHDB US website to promote UK beef, lamb, and pork. This interim arrangement ensures continuity of in-market promotion while a full specification is developed for a longer-term supplier appointment through formal tender.