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Cabinet Office Media Planning and Buying

Awarded to Wavemaker Ltd

Cabinet Office(buyer)

Published
Published 19 May 2026

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Overview

The Cabinet Office awarded a £350 million call-off contract to Wavemaker Ltd on 24 March 2026 for media planning and buying services under Lot 1 of the RM6364 framework. The four-year contract, running until June 2030, covers media strategy and buying for government communications campaigns, including domestic cross-government initiatives, crisis communications, digital campaigns via the New Media Unit, and international GREAT campaign programs. Services will be delivered on a standby, call-off basis with specific projects managed through Statements of Work defining deliverables, KPIs, and SLAs.

Contracting authority

  • 24 awarded contracts

    London, United Kingdom

    GB-PPON: PRVX-1591-PJVV

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Key details

Country
United Kingdom
Status
In delivery
Procedure
Award under framework
Rules
Procurement Act 2023
Published
19 May 2026
Classification (CPV)
Advertising services

Award outcome

Awarded value
£350,000,000
Award date
24 March 2026
Contract period
13 June 2026 → 14 June 2030
Contract length
4 years
Winner
  • Wavemaker Ltd

This contract ends on 14 June 2030.

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About the winner

Wavemaker Ltd

Based in
London
Public contracts won
46
Across UK and EU notices

No other contract from Cabinet Office under this supplier name in Skim's records.

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Market context

Typical award in Business services: law, marketing, consulting, recruitment, printing and security

£73,970

Median of 18,950 awards in the last 24 months

This award is 4731.6× the median.

Cabinet Office in the last 12 months

20

contracts awarded, worth £743,080,995 in total

See their procurement profile →

Recent awards in Business services: law, marketing, consulting, recruitment, printing and security

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Notice history

Every published notice in this contracting process, newest first.

  1. Contract

    19 May 2026

  2. Contract

    19 May 2026

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