Provision of Allergen Information Evaluation: Consumer follow up survey

The Food Standards Agency has awarded a contract to Ipsos (market research) Limited for £55,000 to conduct a consumer follow-up survey on the effectiveness of allergen information guidance for non-prepacked foods published in March 2025. The survey will assess impacts on consumers with food hypersensitivities across England, Wales, and Northern Ireland, building on a baseline survey conducted prior to guidance publication and supporting a broader evaluation of future legislative options.