Allen Carr - Stop Smoking Services

Norfolk County Council has awarded a contract worth £659,400 to Allen Carr's Easyway (ACE) to provide stop smoking services in Norfolk. The service will operate as a drug-free intervention within a collaborative system alongside specialist, hospital, and community-based stop smoking services, offering support to help people quit smoking while referring individuals to pharmacotherapy and vaping cessation resources as needed. The service will emphasize accessibility, equity, and quality through a Making Every Contact Count approach and actively support the Norfolk Tobacco Control and Vaping Alliance.