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In deliveryUnited Kingdom

Media Buying Call off 2026

Published
Published 22 April 2026

Overview

The Department for Education has awarded a four-year media buying and planning call-off contract worth £300 million to WPP 650 under the CCS Media Services Framework RM6364. The contract provides access to enhanced audience insight, targeting capabilities, and a full range of paid media services including TV, digital, social, print, search and influencer activity to support DfE's major campaigns in teacher recruitment, early years workforce initiatives and skills programmes.

Key details

Country
United Kingdom
Status
In delivery
Procedure
Selective
Published
22 April 2026

Award outcome

Awarded value
£300,000,000
Award date
21 April 2026
Contract period
13 June 2026 → 14 June 2030
Winner
  • WPP 650

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Notice history

Every published notice in this contracting process, newest first.

  1. Contract

    21 May 2026

    View notice ↗
  2. Contract

    22 April 2026

    View notice ↗

Contracting authority

  • Department for Education

    Buyer

    London, United Kingdom

    GB-PPON: PDZG-3487-DPVD

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Awarded: Media Buying Call off 2026 — won by WPP 650 — Skim