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In deliveryUnited Kingdom

Media Buying Call off 2026

Awarded to WPP 650

Published
Published 22 April 2026

Contracting authority

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Overview

The Department for Education has awarded a four-year media buying and planning call-off contract worth £300 million to WPP 650 under the CCS Media Services Framework RM6364. The contract provides access to enhanced audience insight, targeting capabilities, and a full range of paid media services including TV, digital, social, print, search and influencer activity to support DfE's major campaigns in teacher recruitment, early years workforce initiatives and skills programmes.

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Key details

Country
United Kingdom
Status
In delivery
Procedure
Selective
Published
22 April 2026

Award outcome

Awarded value
£300,000,000
Award date
21 April 2026
Contract period
13 June 2026 → 14 June 2030
Winner
  • WPP 650

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Notice history

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  1. Contract

    21 May 2026

  2. Contract

    22 April 2026

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