In deliveryUnited Kingdom
BrandIndex and Profiles
- Published
- Published 26 February 2026
Overview
Transport for Wales has awarded a contract to YouGov for the continued provision of BrandIndex and Profiles subscription services. The contract delivers continuous brand tracking, audience insight, market analysis and reporting tools that support strategic decision‑making across marketing, commercial and product development. YouGov is the only provider able to offer seamless continuity of historical datasets, methodology and reporting frameworks, making alternative market options technically incompatible. The award is therefore made as a direct award in special cases under the Procurement Act 2023.
Key details
- Country
- United Kingdom
- Status
- In delivery
- Procedure
- Direct
- Published
- 26 February 2026
Award outcome
- Awarded value
- £240,000
- Award date
- 26 February 2026
- Contract period
- 10 March 2026 → 9 February 2029
- YouGov
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Notice history
Every published notice in this contracting process, newest first.
Contract
11 March 2026
View notice ↗Contract
26 February 2026
View notice ↗Contract
26 February 2026
View notice ↗
Contracting authority
Transport for Wales
BuyerPontypridd, United Kingdom
GB-PPON: PPHD-4211-XYXJ
Authority website ↗
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