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Influencer Marketing and Social Media Management

Awarded to SPROUT SOCIAL INC

Yorkshire Purchasing Organisation(buyer)

Published
Published 23 February 2026

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Overview

Yorkshire Purchasing Organisation has awarded a contract worth £49,998 to SPROUT SOCIAL INC for an influencer marketing and social media management tool that combines publishing, engagement, reporting, social listening, and influencer management capabilities. The procurement aimed to consolidate multiple systems, improve reporting accuracy, and enhance analytics and decision-making while increasing team efficiency.

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Key details

Country
United Kingdom
Status
In delivery
Procedure
Below threshold - limited competition
Rules
Procurement Act 2023
Published
23 February 2026
Classification (CPV)
License management software package

Award outcome

Awarded value
£49,998
Award date
21 November 2025
Contract period
10 December 2025 → 9 December 2027
Contract length
2 years
Winner
  • SPROUT SOCIAL INC

This contract ends on 9 December 2027.

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About the winner

SPROUT SOCIAL INC

Based in
STE 700 Chicago Illinois

1 other contract from Yorkshire Purchasing Organisation since 2025, worth £49,998.

See every contract SPROUT SOCIAL INC holds and when each one ends

Market context

Typical award in Software package and information systems

£102,000

Median of 11,495 awards in the last 24 months

This award is 51% below the median.

Yorkshire Purchasing Organisation in the last 12 months

41

contracts awarded, worth £3,777,530,147 in total

See their procurement profile →

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Notice history

Every published notice in this contracting process, newest first.

  1. Contract

    23 February 2026

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