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In deliveryUnited KingdomServicesFramework agreement£3,000,000

CM3419 Customer Insights

Awarded to ACCENT MARKETING AND RESEARCH LIMITED, BOX CLEVER MARKETING INTELLIGENCE LIMITED, DJS Research Ltd +5 more

Published
Published 16 February 2026
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Overview

Yorkshire Water Services Limited has awarded a Customer Insights Framework valued at £3 million to eight suppliers: Accent Marketing and Research Limited, Box Clever Marketing Intelligence Limited, DJS Research Ltd, Explain Market Research Limited, Red C Research Ltd, Thinks Insight and Strategy (Britain Thinks) Limited, Trinity McQueen Limited, and Turquoise Thinking Ltd. The framework will provide qualitative and quantitative research services including customer satisfaction tracking, willingness-to-pay studies, behavioral insights, segmentation, and vulnerability research to support Yorkshire Water's strategic objectives and regulatory compliance with Ofwat for Asset Management Period 8. The appointed suppliers will deliver customer evidence for business planning, performance commitments, and innovative engagement strategies to support decision-making and service design.

Key details

Country
United Kingdom
Status
In delivery
Category
Services
Estimated value
£3,000,000
Procedure
Selective
Contract type
Framework agreement
Published
16 February 2026
Classification (CPV)
Market research servicesPublic-opinion polling servicesStatistical services

Award outcome

Awarded value
£3,000,000
Award date
6 August 2026
Contract period
2 August 2026 → 2 August 2028
Winners
  • ACCENT MARKETING AND RESEARCH LIMITED
  • BOX CLEVER MARKETING INTELLIGENCE LIMITED
  • DJS Research Ltd
  • EXPLAIN MARKET RESEARCH LIMITED
  • RED C RESEARCH LTD
  • THINKS INSIGHT AND STRATEGY (BRITAIN THINKS) LIMITED
  • TRINITY MCQUEEN LIMITED
  • Turquoise Thinking Ltd

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Notice history

Every published notice in this contracting process, newest first.

  1. Contract

    12 August 2026

    View notice ↗

  2. Contract Notice

    9 April 2026

    View notice ↗

  3. Prior Information Notice

    16 February 2026

    View notice ↗

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Awarded: CM3419 Customer Insights — won by ACCENT MARKETING AND RESEARCH LIMITED +7 — Skim