CM3419 Customer Insights

Yorkshire Water Services Limited has awarded a Customer Insights Framework valued at £3 million to eight suppliers: Accent Marketing and Research Limited, Box Clever Marketing Intelligence Limited, DJS Research Ltd, Explain Market Research Limited, Red C Research Ltd, Thinks Insight and Strategy (Britain Thinks) Limited, Trinity McQueen Limited, and Turquoise Thinking Ltd. The framework will provide qualitative and quantitative research services including customer satisfaction tracking, willingness-to-pay studies, behavioral insights, segmentation, and vulnerability research to support Yorkshire Water's strategic objectives and regulatory compliance with Ofwat for Asset Management Period 8. The appointed suppliers will deliver customer evidence for business planning, performance commitments, and innovative engagement strategies to support decision-making and service design.