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In deliveryUnited KingdomServices£0Add to pipeline

In-home usage data and insight requirements for AHDB

Awarded to Numerator UK Limited (Worldpanel by Numerator)

AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD(buyer)

Published
Published 4 February 2026
Deadline
Closed 3 March 2026
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Overview

The Agriculture and Horticulture Development Board (AHDB) has awarded a contract to Numerator UK Limited (Worldpanel by Numerator) for £1,135,000 to provide in-home usage data and consumer insights on eating habits, specifically tracking consumption trends and behaviour of meat, fish, poultry, and dairy products in UK households. The service includes detailed analysis of meal occasions, demographics, geography, cooking methods, time of day, and year-on-year trend tracking to support AHDB's market development and consumer insight work.

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Key details

Country
United Kingdom
Status
In delivery
Category
Services
Estimated value
£0
Procedure
Open
SME suitable
Yes
Published
4 February 2026
Questions by
24 February 2026
Deadline
Closed
Classification (CPV)
Data analysis services

Award outcome

Awarded value
£1,135,000
Award date
30 March 2026
Contract period
8 May 2026 → 8 May 2029
Winner
  • Numerator UK Limited (Worldpanel by Numerator)

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Notice history

Every published notice in this contracting process, newest first.

  1. Contract

    28 May 2026

  2. Contract

    8 May 2026

  3. Contract Notice

    4 February 2026

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