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Influencer Marketing Platform

Awarded to SPROUT SOCIAL INC

Yorkshire Purchasing Organisation(buyer)

Published
Published 3 February 2026

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Overview

Yorkshire Purchasing Organisation has awarded a contract worth £49,998 to SPROUT SOCIAL INC for an influencer marketing platform that enables finding influencers, managing campaigns, and measuring campaign outcomes. The platform allows users to identify influencers by topic, audience reach, and content alignment with brand or organizational requirements.

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Key details

Country
United Kingdom
Status
In delivery
Procedure
Below threshold - limited competition
Rules
Procurement Act 2023
Published
3 February 2026
Classification (CPV)
Promotional services

Award outcome

Awarded value
£49,998
Award date
25 November 2025
Contract period
10 December 2025 → 9 December 2027
Contract length
2 years
Winner
  • SPROUT SOCIAL INC

This contract ends on 9 December 2027.

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About the winner

SPROUT SOCIAL INC

Based in
Chicago

1 other contract from Yorkshire Purchasing Organisation since 2025, worth £49,998.

See every contract SPROUT SOCIAL INC holds and when each one ends

Market context

Typical award in Business services: law, marketing, consulting, recruitment, printing and security

£73,982

Median of 18,935 awards in the last 24 months

This award is 32% below the median.

Yorkshire Purchasing Organisation in the last 12 months

41

contracts awarded, worth £3,777,530,147 in total

See their procurement profile →

Recent awards in Business services: law, marketing, consulting, recruitment, printing and security

The latest contracts other buyers awarded under the same classification.

Notice history

Every published notice in this contracting process, newest first.

  1. Contract

    3 February 2026

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