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In deliveryUnited KingdomServicesFramework agreement£405,000Add to pipeline

IWM/2526/GOV/3494: AV Media Design Framework for IWM

Awarded to Call & Response Studio Ltd, Clay Interactive Limited, Coda To Coda Ltd +6 more

Imperial War Museums(buyer)

Published
Published 2 February 2026

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Overview

Imperial War Museums has awarded a framework agreement worth £405,000 for audiovisual media design services across its five public locations, split into three lots covering sound design, film and animation, and interactive media. Nine suppliers were awarded: Call & Response Studio Ltd, Clay Interactive Limited, Coda To Coda Ltd, Dot Crew Digital Ltd, Kilogramme Limited, Playerthree Limited, Pushed Ltd, Soup Co LLP, and YesThing Limited. The framework is now in delivery.

Contracting authority

  • 3 live opportunities · 29 awarded contracts

    London, United Kingdom

    GB-PPON: PHRL-5691-LLXM

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Lots (3)

  • SOUND DESIGN

    The Contractor shall provide sound design services for IWM’s branches in London, Cambridge and Manchester. Services will include the design, development, production and delivery of soundscapes and audio tracks for gallery spaces and in‑gallery film presentations.

    £75,000Won by Call & Response Studio LtdWon by Coda To Coda LtdWon by Dot Crew Digital Ltd
  • FILM AND ANIMATION

    The Contractor shall provide film, video, animation and motion graphics content for IWM’s temporary and permanent gallery spaces.

    £180,000Won by Soup Co LLPWon by Kilogramme LimitedWon by Pushed Ltd
  • INTERACTIVE DESIGN

    The Contractor(s) shall develop digital interactive experiences for IWM’s temporary exhibitions and permanent galleries, including touchscreens, projection interactives, sensor based experiences and hybrid digital physical interactives.

    £150,000Won by Playerthree LimitedWon by Clay Interactive LimitedWon by YesThing Limited

Key details

Country
United Kingdom
Status
In delivery
Category
Services
Estimated value
£405,000
Procedure
Open
Contract type
Framework agreement
SME suitable
Yes
Published
2 February 2026
Questions by
4 March 2026
Classification (CPV)
FilmMusic or sound editing software packageContent management software development servicesCustom software development servicesAdvertising, propaganda and information film and video-tape productionEntertainment film and video-tape productionEntertainment film productionMuseum-exhibition services

Award outcome

Awarded value
£405,000
Award date
1 July 2026
Contract period
30 June 2026 → 30 June 2029
Winners
  • Call & Response Studio Ltd
  • Clay Interactive Limited
  • Coda To Coda Ltd
  • Dot Crew Digital Ltd
  • Kilogramme Limited
  • Playerthree Limited
  • Pushed Ltd
  • Soup Co LLP
  • YesThing Limited

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Notice history

Every published notice in this contracting process, newest first.

  1. Contract

    20 July 2026

  2. Contract Notice

    2 February 2026

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