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Bespoke Citizen Segmentation Tool and Visualisation

Awarded to Experian Limited

West Midlands Combined Authority(buyer)

Published
Published 26 January 2026

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Overview

West Midlands Combined Authority procured a bespoke citizen segmentation tool and visualisation platform from Experian Limited to generate actionable citizen insights for improved service design, behaviour change, and strategic communications. The contract was awarded on 21 January 2026 for £175,980 and is now complete.

Contracting authority

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Key details

Country
United Kingdom
Status
Contract signed
Category
Services
Procedure
Limited
Published
26 January 2026
Classification (CPV)
Data management services

Award outcome

Awarded value
£175,980
Award date
21 January 2026
Winner
  • Experian Limited

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Notice history

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  1. Contract

    26 January 2026

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