In deliveryUnited KingdomServices£6,000,000
Social Brand Guardianship
- Published
- Published 23 January 2026
- Deadline
- Closed 23 February 2026
Overview
Transport for Wales appointed Uned Studio as its Strategic Brand Guardianship agency for £6 million on 21 April 2026. The contract covers expert strategic leadership and brand governance services including brand direction evolution, customer experience development, creative activation, and cross-agency collaboration to strengthen TfW's multimodal, bilingual brand across physical and digital touchpoints. The engagement supports the delivery of TfW's long-term brand strategy and positions the organisation as Wales' preferred transport provider.
Key details
- Country
- United Kingdom
- Status
- In delivery
- Category
- Services
- Estimated value
- £6,000,000
- Procedure
- Open
- SME suitable
- Yes
- Published
- 23 January 2026
- Questions by
- 3 February 2026
- Deadline
- Closed
Business services: law, marketing, consulting, recruitment, printing and security
Award outcome
- Awarded value
- £6,000,000
- Award date
- 21 April 2026
- Contract period
- 30 May 2026 → 31 May 2030
- Uned Stuido
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Notice history
Every published notice in this contracting process, newest first.
Contract
22 April 2026
View notice ↗Tender Update
26 January 2026
View notice ↗Contract Notice
23 January 2026
View notice ↗
Contracting authority
Transport for Wales
BuyerPontypridd, United Kingdom
GB-PPON: PPHD-4211-XYXJ
Authority website ↗
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