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In deliveryUnited KingdomServices

CONCESSION CONTRACT FOR THE PROVISION OF ROADSIDE ADVERTISING

Published
Published 22 December 2025
Deadline
Closed 3 February 2026

Overview

The Authority is offering an advertising space concession opportunity to the market (to primarily include roadside and roundabout advertising space). The successful Supplier will manage, operate and generate revenue from the advertising space in return for a payment to the Authority. There exists the opportunity for the successful Supplier to build on the relationships that existed previously with current advertisers and to build new relationships. To the Authority's knowledge all signs have the benefit of all necessary statutory consents, although the successful Supplier will need to check with the Planning service and other relevant authorities prior to commencement, and if necessary, secure necessary consents before proceeding. The Authority's purpose in offering this concessions agreement is to increase the opportunities available to local businesses to promote themselves. The Authority also aims to secure a fixed annual income stream (in return for granting the concession), to support its business promotion and marketing activities and to contribute towards the maintenance of the roundabouts and verges. The contract will be a concessions contract because the Authority will not be paying the successful Supplier to provide the service. The Authority will receive a payment from any advertisement income.

Key details

Country
United Kingdom
Status
In delivery
Category
Services
Procedure
Open
Published
22 December 2025
Questions by
21 January 2026
Deadline
Closed
Classification (CPV)
Advertising and marketing services

Award outcome

Awarded value
£364,583
Award date
16 March 2026
Contract period
31 March 2026 → 31 March 2033
Winner
  • MARKETING FORCE LIMITED

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Notice history

Every published notice in this contracting process, newest first.

  1. Contract

    17 April 2026

    View notice ↗
  2. Contract

    16 March 2026

    View notice ↗
  3. Contract Notice

    22 December 2025

    View notice ↗

Contracting authority

  • Gloucester City Council

    Buyer

    Gloucester, United Kingdom

    GB-PPON: PPNG-4413-GZXP

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Awarded: CONCESSION CONTRACT FOR THE PROVISION OF ROADSIDE ADVERTISING — won by MARKETING FORCE LIMITED — Skim