Marketing Services

Overview

Lots (4)

• Digital and Performance Marketing

  TFW requires specialist digital marketing supplier(s) to deliver targeted, measurable, and cost-effective marketing activity across our digital channels. The successful supplier(s) will work to enhance our online presence, drive traffic, increase conversions in order to maximise sales and ensure we meet our targets for return on our digital marketing investments for our suite of digital platforms. They will feed into the creation of a comprehensive digital marketing strategy aligned with helping us to achieve our vision of being Wales’ favourite way to travel.

  £12,000,000Won by Liberty Marketing LtdWon by Spindogs Ltd

• Marketing Effectiveness and Evaluation

  TfW requires a specialist supplier to provide econometric modelling, using Marketing Mix Modelling (MMM) alongside media auditing and compliance services, to support the measurement and evaluation of the impact of TfW’s collective brand and marketing activity.

  £600,000Won by Ebiquity Associates Limited

• Creative and Advertising Campaigns

  TfW requires specialist suppliers to provide strategic and tactical marketing campaigns through creative development and end-to-end production across paid, owned and earned channels. These advertising campaigns will leverage the equity of our brand to meet our commercial, growth and customer-focused KPI objectives, to maximise strategic impact and value for money.

  £12,000,000Won by Golley Slater Group LimitedWon by Four Agency Worldwide Limited

• Events, Experimental and Brand Activation

  TfW require an events supplier to plan, produce and deliver high-quality experiential/brand activations to drive awareness, consideration and conversions across Wales and key feeder markets. Activity must be on-brand bilingual (Welsh/English) where required, safe, accessible and sustainable. We require a supplier who is able to integrate tightly with other marketing and creative services agencies employed by TfW, particularly with our Creative and Advertising agency and Brand Guardianship agency.

  £200,000Won by Group 7 Events Limited

Award outcome

Awarded value

£24,800,000

Award date

21 October 2026

Contract period

29 September 2026 → 29 September 2028

Contract length

2 years

Could run to

29 September 2030

Against estimate

7% below

Bids received

16

This contract ends on 29 September 2028, or 29 September 2030 if every extension is used.

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Market context

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